Month: August 2019
Fallout from high profile breaches will have major impact on IT service providers
A recent series of high-profile data breaches is likely to have a profound impact on IT service providers for years to come.
Can MSPs really use LinkedIn for lead generation? Absolutely – and here’s how
As someone who has always made an effort to stay up-to-date with the latest best practices in marketing, it can’t be denied that there is currently a MAJOR buzz around not only LinkedIn, but the site’s role in successful B2B...
Using alternative marketing efforts to captivate prospects
Thanks to our work in appointment setting, we make thousands of calls on behalf of our MSP clients every day. The sheer volume of calls generates enormous amounts of data on their prospects, giving us the opportunity to identify trends...
Finding motivation to do more for the channel
CompTIA, a non-profit trade association that issues professional certifications for the IT industry, recently named Lauren Beliveau, senior content marketing specialist at Barracuda MSP, as one of their 2019 ChannelChangers. ChannelChangers are technology professionals who serve as up-and-coming leaders with...
Email is ripe for hacker exploitation
Hackers and scammers have learned over the years that the best way to get your employees’ attention is through a cleverly disguised email with a malware-infested link — sometimes asking for ransom. Regardless, it’s often employees who click these links...
Tech Time Warp: Microsoft and Apple play nice
Let’s face it: You’re either a Mac or a PC user. However, that iconic advertising campaign glossed over some critical information: There’s a good chance Apple wouldn’t exist today, if it weren’t for Microsoft.
Barracuda recognized for data protection and email security
During the first quarter of 2019, more than 900 channel VARs, MSPs, integrators, system builders, and IT consultants voted for the vendors with the most SMB- and partner-friendly solutions, services, or programs. For each of the 49 categories, readers were...
The disconnect between cost of email security and effectiveness of internal IT
The single biggest challenge in selling a managed IT service has very little to do with the technology involved. Rather, it’s usually the pride of the internal IT organization that gets in the way of a more rational decision business...