Month: August 2019

Can MSPs really use LinkedIn for lead generation? Absolutely – and here’s how

Can MSPs really use LinkedIn for lead generation? Absolutely – and here’s how

As someone who has always made an effort to stay up-to-date with the latest best practices in marketing, it can’t be denied that there is currently a MAJOR buzz around not only LinkedIn, but the site’s role in successful B2B...

/ August 6, 2019
Using alternative marketing efforts to captivate prospects

Using alternative marketing efforts to captivate prospects

Thanks to our work in appointment setting, we make thousands of calls on behalf of our MSP clients every day. The sheer volume of calls generates enormous amounts of data on their prospects, giving us the opportunity to identify trends...

/ August 5, 2019
Finding motivation to do more for the channel

Finding motivation to do more for the channel

CompTIA, a non-profit trade association that issues professional certifications for the IT industry, recently named Lauren Beliveau, senior content marketing specialist at Barracuda MSP, as one of their 2019 ChannelChangers. ChannelChangers are technology professionals who serve as up-and-coming leaders with...

/ August 5, 2019
Ask an MSP Expert: How can I keep sales moving during the slow summer months?

Ask an MSP Expert: How can I keep sales moving during the slow summer months?

Q: Everything seems to slow down during the summer — especially signing new customers on to our MSP services. How can we close more deals in the slow summer months? Closing deals during the summer can be difficult, especially when...

/ August 5, 2019
Email is ripe for hacker exploitation

Email is ripe for hacker exploitation

Hackers and scammers have learned over the years that the best way to get your employees’ attention is through a cleverly disguised email with a malware-infested link — sometimes asking for ransom. Regardless, it’s often employees who click these links...

/ August 2, 2019
Tech Time Warp: Microsoft and Apple play nice

Tech Time Warp: Microsoft and Apple play nice

Let’s face it: You’re either a Mac or a PC user. However, that iconic advertising campaign glossed over some critical information: There’s a good chance Apple wouldn’t exist today, if it weren’t for Microsoft.

/ August 2, 2019
Barracuda recognized for data protection and email security

Barracuda recognized for data protection and email security

During the first quarter of 2019, more than 900 channel VARs, MSPs, integrators, system builders, and IT consultants voted for the vendors with the most SMB- and partner-friendly solutions, services, or programs. For each of the 49 categories, readers were...

/ August 1, 2019
The disconnect between cost of email security and effectiveness of internal IT

The disconnect between cost of email security and effectiveness of internal IT

The single biggest challenge in selling a managed IT service has very little to do with the technology involved. Rather, it’s usually the pride of the internal IT organization that gets in the way of a more rational decision business...

/ August 1, 2019