All posts by Anne Campbell

Anne Campbell is the public relations manager for Barracuda. She's been with the organization since 2014, working on content and public relations for Barracuda MSP, the MSP-dedicated business unit of Barracuda. She started her career in newspaper and magazine journalism, and she brings that editorial point of view the work she does, using it to help craft compelling stories.

3 Lessons I learned at Content Marketing World 2015

3 Lessons I learned at Content Marketing World 2015

After spending four jam-packed days in Cleveland learning from some of the smartest people in the content marketing industry, I have so much I want to share with the managed service providers we work with.

/ September 16, 2015
Recipe for Success: How to make your MSP sales process more effective

Recipe for Success: How to make your MSP sales process more effective

As an MSP, you know you need to bring in new customers if you want to grow your managed services business. If you’re like most MSPs, this is something you’re used to taking care of yourself, and you just know...

/ June 1, 2015
Recipes for Success: Learn how to simplify the way you package your MSP offering

Recipes for Success: Learn how to simplify the way you package your MSP offering

Let’s face it. As a managed service provider, your life can be complicated. Between keeping up with help desk tickets, managing routine backups and maintenance, and fielding other customer requests—not to mention trying to sell your services to new prospects—you have...

/ April 28, 2015
twitter for msps
10 IT channel experts who MSPs should follow on Twitter

10 IT channel experts who MSPs should follow on Twitter

Most managed service providers know that social media is something they should pay attention to and start using to market their business. (Or at least you keep hearing us talk about why social media marketing is a good thing to...

/ March 25, 2015
Ask an MSP Expert: How to make backup mandatory for my customers

Ask an MSP Expert: How to make backup mandatory for my customers

Q: I know the value of selling cloud backup and recovery as part of a managed service agreement, but some of my customers don’t get it and say they’d rather skip it. Should I make it a mandatory service for all...

/ January 19, 2015