All posts by Lindsay Faria

As Director of Content and Partner Marketing, Lindsay Faria is dedicated to empowering Barracuda MSP partners to grow their businesses by providing tools and information to make marketing and selling their data protection services as effective, fast and easy as possible.

MSP Marketing
Doing business like a high school student

Doing business like a high school student

Last week, I had the pleasure of participating as a judge at the Massachusetts District 5 DECA competition. DECA is an international association of marketing students preparing to position themselves as entrepreneurs and leaders in the business world. I was...

/ January 14, 2016
growing your msp business
18 Do’s and Don’ts for 2016 Planning as an MSP

18 Do’s and Don’ts for 2016 Planning as an MSP

As we close in on the end of 2015, preparing for the new year is top of mind for many business owners, and if you’re like many of the MSPs we work with, you’re looking for some tips on how...

/ December 9, 2015
cyber security
CyberSecurity Insights for MSPs – A Panel Discussion

CyberSecurity Insights for MSPs – A Panel Discussion

I recently sat in on a panel webinar that Intronis MSP Solutions hosted with the help of two channel Partners, Chris Cable of Techworks Consulting and Ryan Rosenkaimer of Alura Business Solutions. I knew that with their collective experience and...

/ October 21, 2015
cyber security
Cyber Security Awareness Month – 31 Tips for IT Service Providers

Cyber Security Awareness Month – 31 Tips for IT Service Providers

Since 2004, the National Cyber Security Division of the Department of Homeland Security and the non-profit National Cyber Security Alliance have sponsored National Cyber Security Awareness month every October as a way to encourage individuals and businesses alike to be...

/ October 1, 2015
national preparedness month
Using National Preparedness Month to build your business case

Using National Preparedness Month to build your business case

If disaster struck today, how would your customers fare? While this is an important question to ask yourself throughout the year, it’s especially relevant today as we kick off National Preparedness Month. In an initiative sponsored by FEMA and the...

/ September 2, 2015
Boost your MSP marketing with SEO

Boost your MSP marketing with SEO

If you’re a managed service provider looking to grow your business, you’ve undoubtedly given some thought to how you will generate new leads. While you need to know where to look to uncover your next batch of prospects, remember that...

/ August 18, 2015
Why awards should be part of your MSP marketing plan

Why awards should be part of your MSP marketing plan

For managed service providers, a multi-faceted, well-rounded marketing plan works best. You can’t rely solely on word-of-mouth marketing, but you can’t simply focus on Google Adwords or attending industry events either. A balanced combination of marketing activities geared to fuel...

/ August 6, 2015
marketing fundamentals
MSP marketing fundamentals for non-marketers

MSP marketing fundamentals for non-marketers

Looking at some of the preliminary data from our MSP Sales and Marketing Survey, I see a clear indicator that a majority of the service providers we talk to don’t have a full-time resource dedicated to marketing. While this isn’t...

/ July 23, 2015
3 Important Lessons from Experienced MSPs

3 Important Lessons from Experienced MSPs

We work with IT service providers of all kinds, some established service providers, and some just getting started. We try to drive Partners’ success by helping them learn from the experiences of their peers. So, earlier this week, I held a...

/ July 13, 2015
msps
Events for MSPs: 8 simple tips for success

Events for MSPs: 8 simple tips for success

It’s no secret that Intronis MSP Solutions loves events. Whether it’s exhibiting at an industry tradeshow or hosting an intimate dinner gathering for customers, we can’t resist the temptation to engage in some face time with our channel partners. And,...

/ June 18, 2015