All posts by Lindsay Faria

As Director of MSP Marketing, Americas, at Barracuda, Lindsay Faria is dedicated to empowering Barracuda MSP partners to grow their businesses by providing tools and information to make marketing and selling their data protection services as effective, fast and easy as possible.

Why awards should be part of your MSP marketing plan

Why awards should be part of your MSP marketing plan

For managed service providers, a multi-faceted, well-rounded marketing plan works best. You can’t rely solely on word-of-mouth marketing, but you can’t simply focus on Google Adwords or attending industry events either. A balanced combination of marketing activities geared to fuel...

/ August 6, 2015
marketing fundamentals
MSP marketing fundamentals for non-marketers

MSP marketing fundamentals for non-marketers

Looking at some of the preliminary data from our MSP Sales and Marketing Survey, I see a clear indicator that a majority of the service providers we talk to don’t have a full-time resource dedicated to marketing. While this isn’t...

/ July 23, 2015
3 Important Lessons from Experienced MSPs

3 Important Lessons from Experienced MSPs

We work with IT service providers of all kinds, some established service providers, and some just getting started. We try to drive Partners’ success by helping them learn from the experiences of their peers. So, earlier this week, I held a...

/ July 13, 2015
msps
Events for MSPs: 8 simple tips for success

Events for MSPs: 8 simple tips for success

It’s no secret that Intronis MSP Solutions loves events. Whether it’s exhibiting at an industry tradeshow or hosting an intimate dinner gathering for customers, we can’t resist the temptation to engage in some face time with our channel partners. And,...

/ June 18, 2015
MSP Marketing tactics that will drive more sales

MSP Marketing tactics that will drive more sales

We know that growing your business is a top goal. However, broad goals like this can feel daunting without a plan in place. You can’t rely solely on word of mouth referrals to maintain consistent growth (though they should fit...

/ June 2, 2015
Oh no they didn’t. Security password mistakes to avoid.

Oh no they didn’t. Security password mistakes to avoid.

If you haven’t already checked out the list of “Worst Passwords” released by SplashData earlier this week, you may want to—and soon. Each year, the company publishes a list of the riskiest passwords, which frighteningly, are also the most common. In an...

/ January 23, 2015