Category: Sales & Marketing
The future of social media and your employees
Recently, I had the privilege of attending the Social Tools Summit in Boston. I run our social media efforts here at Intronis, so I was really excited to see what I could learn at this conference that focuses exclusively on...
Ask an MSP Expert: My sales team is struggling to hit their numbers – how can I help?
Q: We have a sizable sales team at my MSP, and we’re committed to investing in our sales department to grow our business. We have some great new hires on the team, but we’re struggling to reach our new bookings...
The Art of Blogging in Four Simple Steps
In the late 1990s, what began as a way for people to keep an online diary of happenings in their personal lives blossomed into what is now referred to as “blogging.” Largely fueled by the decline in print journalism, organizations...
Simple steps for getting your MSP marketing on the right track
Yes, marketing is a pain point for most MSPs. But it doesn’t have to be. If you take the time to assess what you really need to get done, doing it will become that much easier. The fact is, no...
6 Bad marketing habits that MSPs need to break
Marketing can be a real Achilles’ heel for IT service providers. You can have the tech side of the business down cold and provide outstanding customer service, but if you aren’t bringing in new business it’s going to create problems...
Why MSPs should target companies that aren’t market leaders
When it comes to drumming up new business, just about every IT service provider knows to segment opportunities by vertical industry. But rather than going after the market leaders in each vertical segment, IT service providers might be better off...
Ask an MSP Expert: How can I make it easier to manage social media for my MSP business?
Q: The MSP business I work for is using social media marketing to promote our IT services, but nobody on my team comes from a marketing background. We get the basics of how social media works, but it can...
What your 2016 marketing plan is missing
As you close out 2015 and bring in the new year, use your downtime over the holidays to prepare your marketing plan for 2016. Growing your business, as Marcus Lemonis of CNBC’s The Profit puts it, is all about people,...
Ask an MSP Expert: What are some ways to find new prospects in my market?
Q: I’ve recently started working in sales and marketing for a local MSP company. Right now, besides the business owner, I’m the only person focused on bringing in new business. With limited resources, how can I reach new prospects in...
7 Things MSPs Need to Stop Saying to Their Customers
In an interview, presentation, or meeting, what you don’t say has significant impact on how your message is received and remembered. In fact, it’s often as important as what you do say. As an executive communications coach, I constantly remind our...