Category: Sales & Marketing
MSPs Beware: Do your research before signing that new prospect
Who is your ideal client? As an MSP, you probably have some standards about the kind of companies you want to work with—say, SMBs with 50+ users, from one of four or five industries, in a period of growth, etc.,...
Ask an MSP Expert: How to make backup mandatory for my customers
Q: I know the value of selling cloud backup and recovery as part of a managed service agreement, but some of my customers don’t get it and say they’d rather skip it. Should I make it a mandatory service for all...
5 Strategies to score touchdowns on every possession with your MSP marketing
While every MSP wants to turn prospects into clients, not every MSP knows how. I’ve said it before, and I’ll say it again, “Only one in 100 IT firms think marketing first, but 100 out of 100 want more leads.”...
Selling Managed Services: Lessons from an Insurance Salesman
I bought life insurance this year. I purchased it from a man who showed up at our new house completely unannounced one afternoon. He welcomed us to the neighborhood and asked us a few questions about why we had bought...
Stop selling managed services
Companies selling managed services is a little pet peeve of mine right now. Managed services is an industry term. It’s a business model, not a service offering. Your clients aren’t buying managed services, they are buying IT support. You don’t...
