Category: Sales & Marketing
Ask an MSP Expert: How to prepare my MSP business for Windows 10 release
Q: Microsoft’s Windows 10 is being released on July 29. What opportunities does this present to my MSP business? How can I use this release to sell my services and connect with my customers? The announcement that Windows 10...
Ask an MSP Expert: How to use PPC advertising to elevate your MSP marketing efforts
Q: I’m an established managed service provider and just opened another office in a nearby metro area where there’s tons of new prospects— and tons of competition. One of my friends suggested using pay per click advertising as a...
Ask an MSP Expert: How to help your customers understand Windows Server 2003 end of life
Q: As an MSP business owner, I know Windows Server 2003 end of life (EOL) is coming up fast. The end of support is only a month away, and I haven’t heard a peep from some of my small business...
MSP Marketing tactics that will drive more sales
We know that growing your business is a top goal. However, broad goals like this can feel daunting without a plan in place. You can’t rely solely on word of mouth referrals to maintain consistent growth (though they should fit...
Ask an MSP Expert: How to price cloud backup services
Q: As an IT service provider, my business has always offered a handful of services to our small and medium-sized business customers, and we’ve done well. But I know we can be even more successful. Specifically, we know that offering...
Ask an MSP Expert: How to take your MSP marketing strategy to the next level
Q: My IT services business has always relied on referrals and word of mouth to bring in new customers, and it’s worked well for us. Now it’s time for us to expand our reach to the small to medium-sized businesses...
Cold calling tips for MSPs: Should I focus on a specific offering?
One of the first questions a client usually asks me is whether or not they should focus on a particular offering when they are looking for new business via cold calling. The answer is a very definitive “Sometimes!”
Health care IT security: What IT service providers need to know
Data breaches are on the rise in the U.S., increasing 27.5 percent in 2014, and health care companies in particular need to start being more vigilant. Earlier this year, Anthem, a major health insurance company, experienced a cyber attack that...
Recipes for Success: Learn how to simplify the way you package your MSP offering
Let’s face it. As a managed service provider, your life can be complicated. Between keeping up with help desk tickets, managing routine backups and maintenance, and fielding other customer requests—not to mention trying to sell your services to new prospects—you have...
4 Things MSPs need to start doing to close the marketing skills gap
Managed service providers built their businesses on a strong technical foundation and developed a solid sales team, and that used to be enough. But as the channel gets more crowded and more solutions move to the cloud, MSPs need to...
