Category: Sales & Marketing
4 Tips from an MSP marketing pro
As an MSP, it’s challenging enough just to manage SMBs’ systems and keep up with the day-to-day customer demands, never mind trying to build a sales and marketing program for your business. But, with good marketing comes growth, both for...
19 Essential marketing metrics for MSPs
If you’re like most MSPs, you may find marketing … well … aggravating. There are so many strategies, tactics, and platforms to manage, so it can be difficult to know what is working — or IF your marketing is working...
3 Things to consider before hiring a telemarketer for your MSP
Many managed service companies choose to hire in-house instead of outsourcing their sales appointment setting. There are pros and cons, and I’m going to share with you some things you should consider before you make your choice.
The 5 can’t-skip stages of an effective email marketing cycle
If there’s one thing I’ve learned in my 25 years in the managed IT services business, it’s that I must continue to learn something new to benefit our clients each and every day. I start working toward that goal bright...
How to get through to those prospects you’re ready to give up on
One time I lost my car keys when we were camping. I spent two hours looking for those keys, tracing my steps, looking in the grass, looking in the bathroom, looking at the playground. Then I gave up and called...
How to build an active referral network
Most companies have three different types of clients. First, you have The Evangelists. These clients are likely already bringing passive referrals to you. Passive referrals are fantastic. As the name indicates, a passive referral is something you don’t have to...
All roads lead to managed services
In the marketing game, all managed IT service companies are trying to acquire more leads for managed services. However, many continue to be highly disappointed when their direct mail, Google AdWords, and other campaigns fall short of accomplishing this. Why...
Ask an MSP Expert: How to use compliance as an MSP sales tool
Q: I’m an MSP business owner, and we service a variety of small business customers in our area, providing IT services to schools, healthcare providers, and other local small businesses like law firms. My salesperson is struggling to bring in...
Ask an MSP Expert: How to overcome challenges with selling Office 365
Q: I’m the dedicated sales person at an IT services company, and we’ve typically focused on providing break-fix services. Many of our customers need the SaaS productivity tools in Microsoft Office 365, so we are looking to start selling and...
How advocate marketing can help grow your MSP business
Last month I had the pleasure of attending Influitive’s Advocamp conference in San Francisco. If you’re wondering what advocate marketing is, don’t worry, I was, too. The three-day event focused on just that — explaining the purpose and showcasing the...