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How to retain managed service customers
How to retain managed service customers
You courted your SMB clients. You wooed them. You got them to sign that SLA, and now you’re married. But how do you keep the love alive?

4 Things MSPs need to start doing to close the marketing skills gap
4 Things MSPs need to start doing to close the marketing skills gap
Managed service providers built their businesses on a strong technical foundation and developed a solid sales team, and that used to be enough. But as the channel gets more crowded and more solutions move to the cloud, MSPs need to...

Cold calling tips for MSPs: How to respond to “We already have that”
Cold calling tips for MSPs: How to respond to “We already have that”
If you’ve added cold calling to your sales and marketing strategy, you’ve likely been told “No, thank you!” in more ways than you can count. Rejection and objections are part of the process, and there are multiple ways to navigate...