Most Discussed Posts
Robin Robins: MSP Marketing 101 – When Opportunity Comes Your Way, GRAB IT
By the time you read this, Hurricane Harvey will be old news (I’m writing this just AS it’s starting to pop up on the news radar). As one client pointed out on the Technology Marketing Toolkit member portal, how many...
Time for MSPs to get ready for the coming IoT data storm
There’s a storm of data coming unlike any other, and savvy managed service providers should be gearing up for it now. A new report from 451 Research suggests that organizations planning to implement Internet of Things (IoT) projects expect to...
IBM is still struggling to find success in the cloud
IBM’s filed its Q2 2017 earnings report this week, which was never a pretty sight in recent years, and sure enough the company suffered through its 21st straight quarter of declining revenue. It’s an astonishing streak. If IBM were a...
5 Critical behaviors of successful managed IT services companies
Yes, it’s true. There are managed IT services companies out there that understand the critical importance marketing and sales play in the success of their business. Regardless of their size, these IT service companies have transitioned from being a technology-focused...
Objection-handling tips: Keep the sales conversation going
Once in a while when cold calling for your MSP, you’re likely to encounter what we describe as the managed services perfect storm: a company with at least 20 computers (but less than 50), who is unhappy with their current...
Ransomware moves into the cloud
One of the assumptions many people make about cloud services is that someone is responsible for maintaining security of the environment. That’s true as far as the service itself is concerned, but any data loaded onto those cloud services is...
Ask an MSP Expert: How to overcome challenges with selling Office 365
Q: I’m the dedicated sales person at an IT services company, and we’ve typically focused on providing break-fix services. Many of our customers need the SaaS productivity tools in Microsoft Office 365, so we are looking to start selling and...
Ask an MSP Expert: What are some ways to find new prospects in my market?
Q: I’ve recently started working in sales and marketing for a local MSP company. Right now, besides the business owner, I’m the only person focused on bringing in new business. With limited resources, how can I reach new prospects in...
How to use cold calling as a thin wedge – the right way
When it comes to selling managed services, there are many things that you can use cold calling for, but one of the best uses is as a thin wedge. Yeah, it’s sales jargon, but “the thin wedge” is one of...
The 3 worst data breaches of all time (the lessons learned)
On the occasion of October’s Cyber Security Awareness Month, we revisit three of the largest data breaches ever to make the headlines. Data breaches happen. The more the data under your management, the greater the price you’ll pay in lost...
