Most Discussed Posts
5 Critical behaviors of successful managed IT services companies
Yes, it’s true. There are managed IT services companies out there that understand the critical importance marketing and sales play in the success of their business. Regardless of their size, these IT service companies have transitioned from being a technology-focused...
Objection-handling tips: Keep the sales conversation going
Once in a while when cold calling for your MSP, you’re likely to encounter what we describe as the managed services perfect storm: a company with at least 20 computers (but less than 50), who is unhappy with their current...
Ransomware moves into the cloud
One of the assumptions many people make about cloud services is that someone is responsible for maintaining security of the environment. That’s true as far as the service itself is concerned, but any data loaded onto those cloud services is...
Ask an MSP Expert: How to overcome challenges with selling Office 365
Q: I’m the dedicated sales person at an IT services company, and we’ve typically focused on providing break-fix services. Many of our customers need the SaaS productivity tools in Microsoft Office 365, so we are looking to start selling and...
Ask an MSP Expert: What are some ways to find new prospects in my market?
Q: I’ve recently started working in sales and marketing for a local MSP company. Right now, besides the business owner, I’m the only person focused on bringing in new business. With limited resources, how can I reach new prospects in...
How to use cold calling as a thin wedge – the right way
When it comes to selling managed services, there are many things that you can use cold calling for, but one of the best uses is as a thin wedge. Yeah, it’s sales jargon, but “the thin wedge” is one of...
The 3 worst data breaches of all time (the lessons learned)
On the occasion of October’s Cyber Security Awareness Month, we revisit three of the largest data breaches ever to make the headlines. Data breaches happen. The more the data under your management, the greater the price you’ll pay in lost...
Three ways to use BCDR statistics to improve client satisfaction
I sometimes wonder whether IT service providers feel like dentists. Think about it. We all know it’s the right thing to do, but none of us really looks forward to going to the dentist. In the same vein, I can...
How to buy a good prospecting list as an MSP — and what it should cost
One of the questions we are asked most often here at Managed Sales Pros is, “Where can I buy a GOOD prospecting list at a reasonable price?”
Why MSPs need to combine inbound and outbound marketing to get results
One of the trickiest aspects of running a managed IT services business is effectively combining inbound and outbound marketing strategies for maximum results. To neglect either inbound or outbound marketing in favor of the other is a costly mistake. By...
