Why MSPs need to adapt email defenses in the GenAI era
Artificial intelligence (AI) is a double-edged sword: The same technology that can draft emails or write software code can also be exploited for nefarious purposes. For example, today, cybercriminals are leveraging AI to enhance email-based attacks, such as phishing, by...
Turn cold lists into qualified leads with 3 campaigns
Most teams say cold outreach doesn’t work anymore, but the problem isn’t the message. It’s the structure. When you time campaigns around awareness, trust, and direct connection, even cold lists start warm conversations that turn into qualified leads. This approach...
The 2025 BYOD Playbook: Practical steps for scalable security
This week we continue our series exploring bring your own device (BYOD) in 2025. The state of BYOD in the workplace has evolved since its pandemic-era popularity. As BYOD policies adapt in 2025, managed service providers (MSPs) face mounting pressure...
Barracuda Assistant: Your AI-powered partner for faster, smarter security operations
We’re thrilled to introduce Barracuda Assistant, powered by Barracuda AI — a natural language interface that enables users of all skill levels to quickly navigate threats, troubleshoot issues and access actionable insights through simple, conversational interaction. Available now in BarracudaONE, Barracuda Assistant transforms...
Sales & Marketing
Why every MSP needs a personal newsletter, not a corporate one
There’s one marketing channel I believe every MSP should use: and no, it’s not Google Ads or SEO. It’s email. Specifically, a personal email newsletter. Not a “company update.” Not a “tech tips” email. A message from you, with your...
How smart MSPs turn Google Reviews into their #1 sales tool
Most managed service providers (MSPs) know they should collect Google reviews. But few realize how much money they’re leaving on the table by treating them as an afterthought. After reviewing the marketing data for hundreds of MSPs using our platform,...
Ask an MSP Expert: Lead scoring and AI tips for growth
Whether you’re just beginning to explore artificial intelligence (AI) or looking for ways to leverage tools like ChatGPT to elevate your sales and marketing strategy, you’re not alone. Many managed service providers (MSPs) are asking the same questions. In this...
Security
Cybersecurity Threat Advisory: Apache Tika vulnerability
A maximum-severity Extensible Markup Language (XML) External Entity (XXE) injection vulnerability has been disclosed in Apache Tika, tracked as CVE-2025-66516 with a CVSS score of 10.0. Review this Cybersecurity Threat Advisory now to mitigate your risk and potential impact. What...
Q&A: How MSPs can strengthen municipal cyber defenses
Cities and municipalities continue to be under siege from hackers. In the past three months alone, several cities have been targeted by cybercriminals (and these are just the publicly reported cases): Michigan City, Indiana; Yellowknife, Canada; Sugar Land, Texas; McKinney,...
Barracuda Application Protection safeguards against critical React and Next.js flaws
Two newly disclosed critical remote code execution (RCE) vulnerabilities—CVE-2025-55182 and CVE-2025-66478—pose a serious threat to applications built on React and Next.js. These flaws allow attackers to execute arbitrary code on vulnerable systems, which can lead to application compromise, unauthorized access and potential...
Better Business
Caught between a rock and a hyperscaler
Remember the good old days when certain activities—hosting email, running data analytics, and delivering reports—were strong revenue drivers? With major players like AWS, Azure, and Google Cloud Platform (GCP) entering the arena, those capabilities quickly became table stakes. Each hyperscaler...
Windows 11 migration push begins in earnest
Now that Windows 10 is no longer being officially supported for free by Microsoft, the pace at which organizations are expected to upgrade PCs that are optimized for artificial intelligence (AI) applications is set to dramatically increase. AI PC market...
The evolving tech talent shortage: What MSPs need to know
We’ve heard about the tech talent shortage for years. But according to experts, the reality beneath the surface is more nuanced. It’s not the same as it once was, the talent shortage has evolved and become more uneven. While the...
Tech Insight
Tech Time Warp: The Cray X-MP/48 brings style and substance to supercomputers
This week’s Tech Time Warp takes a closer look at “the world’s most expensive loveseat.” It’s quite the moniker for a pioneering supercomputer, but when you look at the legacy of electrical engineer Seymour Cray, it’s apt. The Cray X-MP/48, which started...
AWS Insights: How profitability scales with services expertise
A survey of 35 Amazon Web Services (AWS) partners reveals that services revenue per dollar of AWS-generated revenue varies widely, depending on the level of expertise and the breadth of services offered across the customer lifecycle. Key findings Conducted by...
Tech Time Warp: Celebrating 30 years of Pixar magic
For many families, going to the movies is as much of a Thanksgiving tradition as parades and pumpkin pie. This week’s Tech Time Warp goes back to Thanksgiving weekend 30 years ago—Pixar’s big break. Toy Story was released in theaters...
