What rising AI costs mean for MSPs
As more organizations successfully adopt artificial intelligence (AI), many are discovering that success comes with a growing challenge: managing costs. A recent survey of 700 engineering leaders and practitioners from organizations with more than 1,000 employees found that 26 percent...
The customer profitability problem MSPs can’t ignore
It’s margins that matter – not volumes. Several years ago, I wrote about the importance of identifying customers who cost an MSP money and those who drive profits. Today, that distinction matters more than ever. While many MSPs still focus...
The MSP playbook for agentic AI
For years, AI helped security teams detect threats faster while humans remained responsible for taking action. Agentic AI changes that model. Today’s tools can isolate endpoints, disable accounts, block traffic, and launch remediation workflows automatically. The speed benefits are clear,...
Why your PSA isn’t a CRM anymore
Your PSA (professional services automation platform) was built to run service delivery. It was not built to run sales. Smaller MSPs can use a PSA as a CRM until sales activity increases or large amounts of prospect data enter the...
Sales & Marketing
The real reason MSP owners avoid marketing (and why it always catches up with them)
I’ve had a version of this conversation hundreds of times. An MSP owner comes to me frustrated. They’ve tried a few things, nothing has stuck, and now they’re thinking about hiring a marketing coordinator. Someone to “handle” it. Someone to...
You’re paying for MSP marketing that isn’t working, here’s the data
Last month’s marketing invoice cleared, and somewhere between the ticket queue and the vendor call, you approved it without checking whether it produced anything. The agency sent a report. Impressions were up. Click-through rate held steady. In the same thirty...
How to evaluate outsourced lead nurturing providers
Not all outsourced lead nurturing providers deliver the same value to MSPs and IT providers. Some generate meetings. Others help you build a healthier pipeline by improving qualification, strengthening sales and marketing alignment, and showing exactly where opportunities move or...
Security
Cybersecurity Threat Advisory: SynkLoader Teams phishing campaign
Security researchers have identified a phishing campaign that uses Microsoft Teams messages impersonating IT support staff to distribute a newly discovered malware known as SynkLoader. Read this Cybersecurity Threat Advisory to understand the risks associated with SynkLoader, identify potential exposure,...
Cybersecurity Threat Advisory: SonicWall zero‑day RCE campaign
Threat actors are actively targeting SonicWall SMA1000 appliances by exploiting two zero-day vulnerabilities affecting models 6210, 7210, and 8200v. Review this Cybersecurity Threat Advisory to protect your systems and mitigate risk. What is the threat? The attack chain exploits two...
Cyber insurance is getting pickier: What MSPs need to know
A mainstay of American life is that after a disaster, insurance adjusters show up. Whether the damage is caused by wind, flooding, or hail, consumers simply want coverage. Insurers, however, examine the details, exceptions, and requirements before approving a claim....
Better Business
Turning regulatory pressure into predictable revenue for MSPs
An MSP owner almost needs to be a lawyer or legislator these days to keep up with the ever-changing regulatory landscape or at least have one on speed dial. There is a lot to navigate, from state privacy laws and...
The MSSP advantage: Why demand for managed security services keeps growing
The global managed security services market is projected to reach $66.83 billion by 2030, representing an 11 percent compound annual growth rate (CAGR), according to a new report from the research firm MarketsandMarkets. The survey results are hard to ignore...
MSPs have a new resource for managing AI costs
Managed service providers (MSPs) looking to build a practice around optimizing artificial intelligence (AI) infrastructure should start paying closer attention to the Tokenomics Foundation, which has now been formally launched. As an arm of the Linux Foundation, the Tokenomics Foundation...
Tech Insight
Tech Time Warp: Cryptolocker spreads fast and at great cost
Thirteen years ago, computer users in the United States were returning to the office after the long Labor Day weekend when reports began surfacing of a new virus: Cryptolocker. The concept of ransomware wasn’t new — it had started back...
Survey: AI readiness and data integration shape MSP loyalty
A recent survey of 600 IT and security decision-makers at organizations with 200 to 1,000 employees found that nearly two-thirds of respondents are considering switching to a new managed services provider (MSP) within the next 12 months. Conducted by market...
Tech Time Warp: Intel recalls its 1.13GHz Pentium III processor
It was billed as the “fastest x86 processor” ever manufactured, and maybe it was — when it worked properly. Twenty-six years ago, Intel had to pull its 1.13GHz Pentium III processor off the market only four weeks after its first...
