Stop pitching services: How to solve problems, build relationships, and win clients
You don’t want a sales rep for your MSP who is laser focused on finding someone who is ready to buy today. No, you want someone who takes a different approach. A rep who guides conversations, uncovers real challenges, and...
Partner Spotlight: Shifting from reactive support to resilient security
STF Consulting is a New Jersey–based managed service provider (MSP) supporting clients in manufacturing, logistics, and professional services—industries where downtime and security gaps are not tolerated. Their mission is to deliver secure, proactive IT environments that reduce risk, meet strict...
How MSPs close the cloud migration security gap
When a client migrates to Microsoft 365 or Google Workspace, the instinct is to declare victory once emails are flowing, files are accessible, and users are productive again. The project feels complete. Except it isn’t, because security didn’t make the...
Worldwide IT services spending to increase in 2026
The market research firm Gartner is forecasting that global IT services revenue will increase 9 percent in 2026, reaching $1.87 trillion, up from $1.71 trillion in 2025. Overall, Gartner predicts worldwide IT spending will climb to $6.31 trillion in 2026—an...
Sales & Marketing
If you’re an MSP owner who wants more consistent leads, start here
As someone who’s spent the last 8+ years helping hundreds of MSPs generate leads and book real sales conversations, I hear the same frustration over and over again: “We’re doing some marketing… but leads are inconsistent.” Some months are busy. ...
The AI opportunity in account management for MSPs
MSPs have already survived one identity crisis. The shift from break-fix to recurring services was not a gentle transition for most people. It required changing how you priced, staffed, sold, and thought about your relationship with clients. Innovators and early...
How sales assessments help MSPs avoid costly hiring mistakes
Resumes and interviews rarely tell the full story. Candidates can present themselves well, but that does not mean they can prospect, reach decision-makers, or sell value. Too often that gap shows up in MSP environments after you’ve gone through the...
Security
Cybersecurity Threat Advisory: RedSun exploits Microsoft Defender real-time protection
A new proof of concept (PoC), RedSun, exploits Windows devices running Microsoft Defender real‑time protection on Windows 10, Windows 11, and Windows Server 2019+. It abuses Defender’s handling of cloud‑tagged files to achieve local privilege escalation to SYSTEM. Read this...
Cybersecurity Threat Advisory: BitUnlocker attack
A newly published proof of concept (PoC) tool called BitUnlocker demonstrates a dangerous downgrade attack that can bypass Microsoft’s BitLocker full‑disk encryption on Windows 11 devices. Continue reading this Cybersecurity Threat Advisory to minimize your risk. What is the threat? BitUnlocker...
Cybersecurity Threat Advisory: GhostLock – A new denial-of-availability attack technique
GhostLock is a newly disclosed attack technique that abuses the Windows CreateFileW API to lock enterprise files by requesting exclusive, deny‑share handles. Read this Cybersecurity Threat Advisory to learn how to limit your organization’s exposure to this attack. What is...
Better Business
Survey shows MSPs with cloud optimization expertise are in need
A survey of 300 U.S. finance leaders at organizations with more than $50 million in revenue suggests companies are looking to fund artificial intelligence (AI) initiatives in part by optimizing cloud spending. Surging cloud costs A survey conducted by market...
MSPs will need to revisit pricing models in the age of AI
Managed service providers (MSPs) have, with mixed success, been trying to nudge more customers toward value-based pricing models that are designed to benefit both parties. Rather than billing by the hour or charging a flat rate, the goal is to...
Understanding ego states to build stronger buyer relationships
Back in the late 1950s, Eric Berne introduced a model that suggests each of us operates from three ego states: Parent, Adult, and Child (PAC). These ego states surface in different situations and are influenced by how others present their...
Tech Insight
Pioneers in Tech: Why you should know Ida Rhodes
The Jewish calendar has been closely tied to mathematics for centuries—but it wasn’t until 1977 that Hebrew dates could be calculated by a computer program. The breakthrough was the work of retired human “computer” Ida Rhodes, born Hadassah Itzkowitz in...
Tech Time Warp: First prosecution under the Computer Fraud and Abuse Act
Does the punishment fit the crime? Let’s dive into this week’s Tech Time Warp to find out. Insiders from the nascent cybersecurity industry debated this question after the May 4, 1990, sentencing of Robert Tappan Morris, the first individual prosecuted...
Tech Time Warp: Apple II Forever launches a tech mainstay—the Apple Event
The simply named “Apple Events” are a cultural touchpoint, instantly recognizable to even Android users. These product launches have taken on an identity of their own, a legacy worth revisiting in this Tech Time Warp. They even catapulted the black...
