Why MSPs need to adapt email defenses in the GenAI era
Artificial intelligence (AI) is a double-edged sword: The same technology that can draft emails or write software code can also be exploited for nefarious purposes. For example, today, cybercriminals are leveraging AI to enhance email-based attacks, such as phishing, by...
Turn cold lists into qualified leads with 3 campaigns
Most teams say cold outreach doesn’t work anymore, but the problem isn’t the message. It’s the structure. When you time campaigns around awareness, trust, and direct connection, even cold lists start warm conversations that turn into qualified leads. This approach...
The 2025 BYOD Playbook: Practical steps for scalable security
This week we continue our series exploring bring your own device (BYOD) in 2025. The state of BYOD in the workplace has evolved since its pandemic-era popularity. As BYOD policies adapt in 2025, managed service providers (MSPs) face mounting pressure...
Barracuda Assistant: Your AI-powered partner for faster, smarter security operations
We’re thrilled to introduce Barracuda Assistant, powered by Barracuda AI — a natural language interface that enables users of all skill levels to quickly navigate threats, troubleshoot issues and access actionable insights through simple, conversational interaction. Available now in BarracudaONE, Barracuda Assistant transforms...
Sales & Marketing
How smart MSPs turn Google Reviews into their #1 sales tool
Most managed service providers (MSPs) know they should collect Google reviews. But few realize how much money they’re leaving on the table by treating them as an afterthought. After reviewing the marketing data for hundreds of MSPs using our platform,...
Ask an MSP Expert: Lead scoring and AI tips for growth
Whether you’re just beginning to explore artificial intelligence (AI) or looking for ways to leverage tools like ChatGPT to elevate your sales and marketing strategy, you’re not alone. Many managed service providers (MSPs) are asking the same questions. In this...
Ask an MSP Expert: Position your MSP to win buyers
Let’s face it: the managed service provider (MSP) space is more competitive than ever. Buyers are more informed, expectations are higher, and the old ways of selling just don’t cut it anymore. If you’re still leading with technical specs and...
Security
Cybersecurity Threat Advisory: Oracle Identity Manager vulnerability
The U.S. Cybersecurity and Infrastructure Security Agency (CISA) added a critical flaw impacting Oracle Identity Manager to its Known Exploited Vulnerabilities (KEV) catalog. Read this Cybersecurity Threat Advisory to learn about the current risk and apply relevant patches now. What...
Cybersecurity Threat Advisory: Fluent Bit vulnerabilities
Five vulnerabilities have been identified in Fluent Bit. Upon a successful exploitation, attackers could bypass authentication, perform path traversal, execute remote code, or cause denial of service. Review this Cybersecurity Threat Advisory now to secure you or your clients’ infrastructure....
Cybersecurity Threat Advisory: Critical Grafana SCIM vulnerability
A critical security vulnerability in Grafana Enterprise could allow attackers to escalate privileges and impersonate users. Tracked as CVE-2025-41115, the flaw carries the maximum CVSS score of 10.0. Continue reading this Cybersecurity Threat Advisory to learn how to protect you...
Better Business
Caught between a rock and a hyperscaler
Remember the good old days when certain activities—hosting email, running data analytics, and delivering reports—were strong revenue drivers? With major players like AWS, Azure, and Google Cloud Platform (GCP) entering the arena, those capabilities quickly became table stakes. Each hyperscaler...
Windows 11 migration push begins in earnest
Now that Windows 10 is no longer being officially supported for free by Microsoft, the pace at which organizations are expected to upgrade PCs that are optimized for artificial intelligence (AI) applications is set to dramatically increase. AI PC market...
The evolving tech talent shortage: What MSPs need to know
We’ve heard about the tech talent shortage for years. But according to experts, the reality beneath the surface is more nuanced. It’s not the same as it once was, the talent shortage has evolved and become more uneven. While the...
Tech Insight
Tech Time Warp: A bite-sized story from Apple history — how the Macintosh got its name
The 1984 introduction of the Macintosh computer featured the iconic and still-relevant Super Bowl commercial directed by Ridley Scott. More than 40 years later, this advertising masterpiece holds up, as does the brand it launched. Let’s dive into this week’s...
The AI shift: Is It time MSPs turned MIPs?
A Top Down Ventures report forecasts that next-generation managed service providers (MSPs) that are focused on outcomes driven by artificial intelligence (AI) agents, will enjoy 10 to 15 basis points of higher EBITA margins than their current average. The next...
Pioneers in Tech: Robert Fano, a man of many gifts
Technology pioneer Robert Fano’s contributions to computer science are many—so many, indeed, that it would be best to frame them as his Massachusetts Institute of Technology colleague (and fellow innovator) Fernando Carbato did. Fano, he said, had “at least four...
