Why MSPs need to adapt email defenses in the GenAI era
Artificial intelligence (AI) is a double-edged sword: The same technology that can draft emails or write software code can also be exploited for nefarious purposes. For example, today, cybercriminals are leveraging AI to enhance email-based attacks, such as phishing, by...
Turn cold lists into qualified leads with 3 campaigns
Most teams say cold outreach doesn’t work anymore, but the problem isn’t the message. It’s the structure. When you time campaigns around awareness, trust, and direct connection, even cold lists start warm conversations that turn into qualified leads. This approach...
The 2025 BYOD Playbook: Practical steps for scalable security
This week we continue our series exploring bring your own device (BYOD) in 2025. The state of BYOD in the workplace has evolved since its pandemic-era popularity. As BYOD policies adapt in 2025, managed service providers (MSPs) face mounting pressure...
Barracuda Assistant: Your AI-powered partner for faster, smarter security operations
We’re thrilled to introduce Barracuda Assistant, powered by Barracuda AI — a natural language interface that enables users of all skill levels to quickly navigate threats, troubleshoot issues and access actionable insights through simple, conversational interaction. Available now in BarracudaONE, Barracuda Assistant transforms...
Sales & Marketing
10 Critical sales hunting skills every high-performing rep has
Great sales hunters can open new opportunities, create pipelines from scratch, and drive consistent growth. Yet many reps labeled as hunters rely on personality instead of the behaviors that actually generate conversations. The real strength of a true hunter is...
Why every MSP needs a personal newsletter, not a corporate one
There’s one marketing channel I believe every MSP should use: and no, it’s not Google Ads or SEO. It’s email. Specifically, a personal email newsletter. Not a “company update.” Not a “tech tips” email. A message from you, with your...
How smart MSPs turn Google Reviews into their #1 sales tool
Most managed service providers (MSPs) know they should collect Google reviews. But few realize how much money they’re leaving on the table by treating them as an afterthought. After reviewing the marketing data for hundreds of MSPs using our platform,...
Security
Cybersecurity Threat Advisory: Critical FortiCloud SSO flaws
Fortinet has disclosed two critical authentication bypass vulnerabilities in its FortiCloud SSO login feature. Both carry a CVSS score of 9.8, signaling near-maximum severity. Read this Cybersecurity Threat Advisory for more details on how to secure your network infrastructure. What...
Cybersecurity Threat Advisory: Critical Microsoft Outlook vulnerability
A newly disclosed Microsoft Outlook vulnerability, tracked as CVE-2025-62562, could allow for remote code execution (RCE). Read this Cybersecurity Threat Advisory to mitigate you and your clients’ risk now. What is the threat? This use-after-free vulnerability introduces a use-after-free flaw...
Cybersecurity Threat Advisory: Critical ArrayOS VPN flaw
Attackers are exploiting a command injection vulnerability in ArrayOS AG VPN devices to plant PHP webshells and create rogue users. CISA has added this vulnerability to the Known Exploited Vulnerabilities (KEV) catalog. Review this Cybersecurity Threat Advisory to discover recommended...
Better Business
The future of MSP success: Outcomes over offerings
A recent report from Guidehouse signals the dawn of a new era for managed services. By the end of 2025, fees and contracts will increasingly be tied to business outcomes rather than traditional service delivery. As this transition unfolds, expect...
Caught between a rock and a hyperscaler
Remember the good old days when certain activities—hosting email, running data analytics, and delivering reports—were strong revenue drivers? With major players like AWS, Azure, and Google Cloud Platform (GCP) entering the arena, those capabilities quickly became table stakes. Each hyperscaler...
Windows 11 migration push begins in earnest
Now that Windows 10 is no longer being officially supported for free by Microsoft, the pace at which organizations are expected to upgrade PCs that are optimized for artificial intelligence (AI) applications is set to dramatically increase. AI PC market...
Tech Insight
Pioneers in Tech: Happy birthday to the mayor of Silicon Valley
This week marks the 98th anniversary of the birth of Robert Noyce, often called the “Mayor of Silicon Valley.” He got the name from not only his tech innovations, but also his tech culture innovations. Interestingly, his career path could...
Tech Time Warp: The Cray X-MP/48 brings style and substance to supercomputers
This week’s Tech Time Warp takes a closer look at “the world’s most expensive loveseat.” It’s quite the moniker for a pioneering supercomputer, but when you look at the legacy of electrical engineer Seymour Cray, it’s apt. The Cray X-MP/48, which started...
AWS Insights: How profitability scales with services expertise
A survey of 35 Amazon Web Services (AWS) partners reveals that services revenue per dollar of AWS-generated revenue varies widely, depending on the level of expertise and the breadth of services offered across the customer lifecycle. Key findings Conducted by...
