Wave of AI agents creates major new opportunity for MSPs
The rapid rise of artificial intelligence (AI) agents is unlike any past technology shift. It creates a significant opportunity for managed service providers (MSPs) to expand and enhance their offerings. AI agent adoption accelerates at unprecedented speed A survey of...
Why local business fairs are one of the best lead sources for early-stage MSPs
One of the most common questions I get from early-stage MSPs sounds like this: “Nate, digital marketing feels expensive, slow, and confusing. What else can I do right now?” And honestly, it’s a fair question. SEO takes time. Ads take...
Welcome to ‘Ranswomare 2.0’
Ransomware attacks have evolved from simple encryption schemes into sophisticated extortion operations that render traditional defenses obsolete. In recent years, data exfiltration has occurred in 87 percent of ransomware incidents, according to the 2024 Verizon Data Breach Investigations Report, while...
Celebrating Barracuda’s channel leaders named 2026 CRN Channel Chiefs
Michelle Hodges and Geoff Thompson named 2026 CRN Channel Chiefs—recognized for transforming partner strategy, driving innovation and empowering partner success Takeaways Barracuda’s Michelle Hodges and Geoff Thompson have been recognized as 2026 CRN Channel Chiefs for their transformative leadership and...
Sales & Marketing
What is AI search and why should MSPs care?
Key takeaways AI search generates direct answers instead of listing links. MSP visibility now depends on being summarized and cited, not just ranked. AI search builds on SEO but prioritizes clarity, structure, and consistency. MSP leaders who refine positioning and...
The truth about AI search optimization for MSPs (and no, SEO is not dead)
If you’ve spent any time around MSP marketing conversations lately, it probably feels like the rules of visibility are changing every other week. SEO is dead. AI search is taking over. You need AEO. GEO. EEAT. Whatever the acronym of...
How MSPs build digital credibility and get found in AI search: 7 strategies
Key takeaways Your prospects use AI to research and vet IT providers Highlight certifications and partnerships Keep messaging consistent across every channel Do buyers know you exist? AI search is delivering the rep-free experience 75 percent of buyers told Gartner...
Security
Cybersecurity Threat Advisory: Malware campaign targeting HR workflows
A new malware campaign known as BlackSanta is actively targeting HR and recruitment personnel through realistic job‑related lures and weaponized documents. Once victims open malicious files, the malware deploys a highly capable EDR‑killer designed to disable endpoint protection before delivering...
AI is making phishing smarter and MSPs need to keep up
The numbers are jarring: according to Barracuda Networks data, 91 percent of all cyberattacks begin with a phishing email, costing businesses billions of dollars annually. The goal of these attacks hasn’t changed since the mid‑1990s — trick someone into wiring...
How Managed XDR helps MSPs stay ahead of heightened cyber activity
Just before the start of the conflict in the Middle East, Barracuda Managed XDR’s global Security Operations Center (SOC) observed a sharp surge in cyber activity—specifically, a ten‑fold increase in malicious traffic coming from Iran and targeting the United States....
Better Business
Survey shows channel partners are seeking more vendor support
A survey of 400 technology channel partners suggests that the level of support they expect from IT vendors is shifting in an era marked by rapid innovation and economic uncertainty. Rising expectations for vendor support Conducted by the Futurum Group,...
There’s an elephant in the room—and it drinks data
Many MSPs depend heavily on third‑party cloud providers. For organizations that see themselves aligned with the West, the preferred platforms are typically AWS, Azure, or Google Cloud. They often avoid Alibaba Cloud or Tencent Cloud because they fear data loss...
Survey: Kubernetes growth unlocks new MSP opportunities
A global survey of 628 IT professionals shows that internal IT teams are increasingly struggling to manage cloud‑native applications running on Kubernetes clusters—creating new opportunities for managed service providers (MSPs). Steady Kubernetes adoption puts pressure on IT teams Conducted by...
Tech Insight
Tech Time Warp: It’s MyLife, the email worm of spring 2002
The year was 2002 when this week’s Tech Time Warp was born. Email and the internet were still enough of a novelty that unwitting computer users were duped by an email worm promising fun screensavers. In multiple variants claiming to...
Tech Time Warp: TJX hack exposes the depth to which consumer data is at risk
These days, one expects to be notified one or two times a year about potential exposure in a data breach. Nineteen years ago, that wasn’t as commonplace—and we were learning just how widespread the problem could be. In January 2007,...
Why sovereign clouds are becoming a massive growth engine for MSPs
Early indicators suggest that MSPs guiding customers toward sovereign cloud solutions could be heading into a period of strong growth. Worldwide spending on sovereign cloud infrastructure‑as‑a‑service is expected to reach roughly $80 billion in 2026. This represents over 35 percent...
