Stop pitching services: How to solve problems, build relationships, and win clients
You don’t want a sales rep for your MSP who is laser focused on finding someone who is ready to buy today. No, you want someone who takes a different approach. A rep who guides conversations, uncovers real challenges, and...
Partner Spotlight: Shifting from reactive support to resilient security
STF Consulting is a New Jersey–based managed service provider (MSP) supporting clients in manufacturing, logistics, and professional services—industries where downtime and security gaps are not tolerated. Their mission is to deliver secure, proactive IT environments that reduce risk, meet strict...
How MSPs close the cloud migration security gap
When a client migrates to Microsoft 365 or Google Workspace, the instinct is to declare victory once emails are flowing, files are accessible, and users are productive again. The project feels complete. Except it isn’t, because security didn’t make the...
Worldwide IT services spending to increase in 2026
The market research firm Gartner is forecasting that global IT services revenue will increase 9 percent in 2026, reaching $1.87 trillion, up from $1.71 trillion in 2025. Overall, Gartner predicts worldwide IT spending will climb to $6.31 trillion in 2026—an...
Sales & Marketing
The hidden AI marketing problem in the MSP industry
AI authority is accumulating in the wrong place. Over the last 30 days, Fox & Crow Group looked at hundreds of LinkedIn posts mentioning AI across MSPs, cybersecurity firms, consultants, vendors, and IT channel participants. What we found was interesting. ...
What competitor websites tell you about service gaps in the market
Here is something I have noticed after years of helping MSPs build outbound sales programs: most of them think they know their competitors. They really don’t. What they have is a collection of impressions: Some gossip from a disgruntled sales...
What Your MSP competitors reveal (and how to sell against it)
Most MSPs doing competitive research are looking at the wrong things. Follower counts. Engagement rates. Whether a competitor posted three times last week or once. Some of this is useful information – an up-to-date, active social media presence can immediately...
Security
Cybersecurity Threat Advisory: Critical Connectwise Automate vulnerability
ConnectWise has disclosed a high-impact vulnerability in its ConnectWise Automate platform that could allow attackers to bypass critical integrity validation during the agent’s plugin loading and self-update mechanisms, potentially enabling malicious code execution on affected on-premises deployments. Read this Cybersecurity...
Cybersecurity Threat Advisory: ClickFix attacks
Attackers are exploiting a critical vulnerability, tracked as CVE-2026-26980, in the Ghost Content Management System (CMS) to compromise more than 700 legitimate websites. Read this Cybersecurity Threat Advisory to reduce risk for you and your clients. What is the threat?...
IoT threats in 2026: The blind spot MSPs can’t afford to ignore
Cybersecurity experts have warned about IoT threats for years. But as the IoT security landscape continues to expand and evolve, so do the risks—making this a topic worth revisiting. While solutions to secure IoT devices exist, MSPs must stay immersed...
Better Business
Rising AI cost concerns create opportunities for MSPs
As the number of tokens consumed by artificial intelligence (AI) agents and applications continues to climb, organizations are paying much closer attention to cost. It feels like the conversation has shifted almost overnight. Not long ago, the focus was on...
Inside IT: Opportunities MSPs should miss
A global survey of 400 IT leaders provides some significant insights into the types of IT expertise that organizations might be willing to consider relying on a provider of IT services to provide. Conducted by the Linux Foundation, the survey...
Tip Tuesday: Use Global MSP Day to set 5 powerful goals for the coming year
When you’re a managed service provider (MSP), it’s easy to get caught up in the day-to-day tasks. Soon, the broader picture gets pushed aside as your team remains stuck in day-to-day operations. As we head into the 9th Annual Global...
Tech Insight
Tech Time Warp: An honest look back at the Apple Newton
The history of Apple is filled with greatest hits—but even its rare misses are worthy of retrospective examination. Take the Apple Newton, which received its first public demo on May 29, 1992, in Chicago at the Consumer Electronics Show. By...
Tech Time Warp: Was Java too much of a good thing?
This edition of Tech Time Warp takes us back to 1995—the public debut of Java, the legendary “Write Once, Run Anywhere” programming language—and a textbook example of the security perils of ubiquitous technology. The birth of Java On May 23,...
Tech Time Warp: Ransomware continues to make computer users WannaCry
This month’s Canvas ransomware attack—in addition to making finals week more stressful for thousands of college students and their professors—was a stark reminder about the continued threat of ransomware. Consider it a bit of a Tech Time Warp. It’s enough...
