The truth about AI search optimization for MSPs (and no, SEO is not dead)
If you’ve spent any time around MSP marketing conversations lately, it probably feels like the rules of visibility are changing every other week. SEO is dead. AI search is taking over. You need AEO. GEO. EEAT. Whatever the acronym of...
MSPs must adapt to stay ahead of AI-driven phishing
Phishing has long been cybercriminals’ weapon of choice — and the numbers remain sobering. In 2024, the FBI recorded 193,407 phishing complaints in the U.S. alone, while Business Email Compromise schemes caused $2.77 billion in losses. And when a breach...
Cybersecurity Threat Advisory: PromptSpy Android malware abusing Google Gemini AI
Reported by SecurityWeek on February 20, 2026, PromptSpy is a newly identified Android malware family developed by threat actors. Its standout capability is using Google Gemini at runtime to analyze on‑screen content and help the malware remain installed and active...
That’s not our admin: The blind spots that open doors to attackers
Lessons from around 600,000 security alerts analyzed by Barracuda Managed XDR Takeaways In 2025, 90% of ransomware incidents exploited firewalls, and the fastest observed ransomware case took three hours from breach to encryption. The most widely detected CVE vulnerability dates...
Sales & Marketing
How MSPs grow email lists using LinkedIn
Key Takeaways Treat LinkedIn as the top of a list-building strategy, not the destination. Offer practical resources MSP buyers care about to earn email opt-ins. Use a Pillar–Cluster–Dot–FAQ framework to turn one topic into ongoing LinkedIn engagement. Most IT providers...
What is AI search and why should MSPs care?
Key takeaways AI search generates direct answers instead of listing links. MSP visibility now depends on being summarized and cited, not just ranked. AI search builds on SEO but prioritizes clarity, structure, and consistency. MSP leaders who refine positioning and...
How MSPs build digital credibility and get found in AI search: 7 strategies
Key takeaways Your prospects use AI to research and vet IT providers Highlight certifications and partnerships Keep messaging consistent across every channel Do buyers know you exist? AI search is delivering the rep-free experience 75 percent of buyers told Gartner...
Security
Cybersecurity Threat Advisory: Telecoms targeted with new malware
A China‑linked advanced persistent threat group, UAT‑9244, has been targeting telecommunications (telecom) providers in South America since at least 2024. Learn more about this targeted campaign and how to protect your environment in this Cybersecurity Threat Advisory. What is the...
Cybersecurity Threat Advisory: Critical NetScaler ADC and Gateway vulnerability
Citrix has released security updates to address a critical information disclosure vulnerability affecting NetScaler ADC and NetScaler Gateway. The flaw allows unauthenticated remote attackers to retrieve sensitive information from vulnerable appliances via the HTTP/HTTPS interface. Read this Cybersecurity Threat Advisory...
How MSPs can keep the peace during conflict
When international conflicts arise — and the world has seen no shortage in recent years — organizations of all sizes need to stay especially alert. In many cases, managed service providers (MSPs) serve as the first line of defense, helping...
Better Business
Beyond recovery: The new resilience mindset
A global survey of 1,000 business and IT decision‑makers and senior developers shows that while organizations feel more resilient than they were a year ago, many still struggle with the cost of recovery and remediation when a real IT incident...
The talent strategy behind the most profitable IT service providers
A global survey of IT services providers finds that the most profitable organizations tend to spend less on payroll by relying more heavily on junior staff to fulfill clearly defined roles. Conducted by Service Leadership, the survey also reveals that the...
Why information security matters more than ever
It’s all in the information. The first recorded patent was issued to Filippo Brunelleschi in Florence in 1421, covering his invention of a barge and crane used to transport marble. Shortly afterward in 1449, John of Utynam was issued a...
Tech Insight
Tech Time Warp: FBI releases its first warning about a computer virus
Twenty-six years ago, on March 28, 1999, the FBI took a historic step: Its National Infrastructure Protection Center (NIPC) issued its first warning about a computer virus. The NIPC had “received reports of significant network degradation and email outages,” and...
Pioneers in Tech: Joan Clarke, Bletchley Park codebreaker
The stories of the women of Bletchley Park—the secret British codebreaking facility during World War II—are only now becoming known, much like those of the “hidden figures” of NASA. How women helped break the unbreakable Thousands of women worked at...
Tech Time Warp: It’s MyLife, the email worm of spring 2002
The year was 2002 when this week’s Tech Time Warp was born. Email and the internet were still enough of a novelty that unwitting computer users were duped by an email worm promising fun screensavers. In multiple variants claiming to...
