The truth about AI search optimization for MSPs (and no, SEO is not dead)
If you’ve spent any time around MSP marketing conversations lately, it probably feels like the rules of visibility are changing every other week. SEO is dead. AI search is taking over. You need AEO. GEO. EEAT. Whatever the acronym of...
MSPs must adapt to stay ahead of AI-driven phishing
Phishing has long been cybercriminals’ weapon of choice — and the numbers remain sobering. In 2024, the FBI recorded 193,407 phishing complaints in the U.S. alone, while Business Email Compromise schemes caused $2.77 billion in losses. And when a breach...
Cybersecurity Threat Advisory: PromptSpy Android malware abusing Google Gemini AI
Reported by SecurityWeek on February 20, 2026, PromptSpy is a newly identified Android malware family developed by threat actors. Its standout capability is using Google Gemini at runtime to analyze on‑screen content and help the malware remain installed and active...
That’s not our admin: The blind spots that open doors to attackers
Lessons from around 600,000 security alerts analyzed by Barracuda Managed XDR Takeaways In 2025, 90% of ransomware incidents exploited firewalls, and the fastest observed ransomware case took three hours from breach to encryption. The most widely detected CVE vulnerability dates...
Sales & Marketing
What is AI search and why should MSPs care?
Key takeaways AI search generates direct answers instead of listing links. MSP visibility now depends on being summarized and cited, not just ranked. AI search builds on SEO but prioritizes clarity, structure, and consistency. MSP leaders who refine positioning and...
How MSPs build digital credibility and get found in AI search: 7 strategies
Key takeaways Your prospects use AI to research and vet IT providers Highlight certifications and partnerships Keep messaging consistent across every channel Do buyers know you exist? AI search is delivering the rep-free experience 75 percent of buyers told Gartner...
Why local business fairs are one of the best lead sources for early-stage MSPs
One of the most common questions I get from early-stage MSPs sounds like this: “Nate, digital marketing feels expensive, slow, and confusing. What else can I do right now?” And honestly, it’s a fair question. SEO takes time. Ads take...
Security
Cybersecurity Threat Advisory: FortiCloud SSO exploitation
Threat actors are actively exploiting CVE‑2026‑24858 to log into FortiOS and other Fortinet products via FortiCloud SSO (when enabled), create persistent local admin accounts, and steal device configuration files. Review the Cybersecurity Threat Advisory now to protect you and your...
Cybersecurity Threat Advisory: Critical Veeam Backup flaws
Veeam has released critical security updates for its Backup & Replication product to address seven high‑severity vulnerabilities that could allow attackers to take over backup servers and tamper with stored backups. Users can exploit these flaws if they have valid...
The quiet comeback of credential-based attacks
Stolen credentials have been around as long as email itself. This retro attack vector is making a comeback due to its low cost and simplicity. According to Barracuda’s 2025 Email Security Breach Report, credential compromise attacks are becoming both more...
Better Business
Why information security matters more than ever
It’s all in the information. The first recorded patent was issued to Filippo Brunelleschi in Florence in 1421, covering his invention of a barge and crane used to transport marble. Shortly afterward in 1449, John of Utynam was issued a...
Survey shows channel partners are seeking more vendor support
A survey of 400 technology channel partners suggests that the level of support they expect from IT vendors is shifting in an era marked by rapid innovation and economic uncertainty. Rising expectations for vendor support Conducted by the Futurum Group,...
There’s an elephant in the room—and it drinks data
Many MSPs depend heavily on third‑party cloud providers. For organizations that see themselves aligned with the West, the preferred platforms are typically AWS, Azure, or Google Cloud. They often avoid Alibaba Cloud or Tencent Cloud because they fear data loss...
Tech Insight
Pioneers in Tech: Joan Clarke, Bletchley Park codebreaker
The stories of the women of Bletchley Park—the secret British codebreaking facility during World War II—are only now becoming known, much like those of the “hidden figures” of NASA. How women helped break the unbreakable Thousands of women worked at...
Tech Time Warp: It’s MyLife, the email worm of spring 2002
The year was 2002 when this week’s Tech Time Warp was born. Email and the internet were still enough of a novelty that unwitting computer users were duped by an email worm promising fun screensavers. In multiple variants claiming to...
Tech Time Warp: TJX hack exposes the depth to which consumer data is at risk
These days, one expects to be notified one or two times a year about potential exposure in a data breach. Nineteen years ago, that wasn’t as commonplace—and we were learning just how widespread the problem could be. In January 2007,...
