Tag: Automation
The future of MSP marketing: How AI enhances, not replaces, creativity in MSP marketing
Artificial intelligence (AI) is reshaping industries, and managed service provider (MSP) marketing is no exception. As AI-driven tools become increasingly advanced, many marketers wonder how this technology will impact human creativity. The reality? AI isn’t here to replace marketers, especially...
Closing the cybersecurity skills gap: How MSPs can rescue businesses
Cybersecurity threats are growing in frequency and sophistication, and organizations industrywide are grappling with a critical shortage of skilled cybersecurity professionals to defend against them. A World Economic Forum report reveals that the cybersecurity skills gap widened by 8 percent last...
The power of internal compliance: Driving growth, trust, & efficiency for MSPs
For managed service providers (MSPs), internal compliance isn’t just about checking boxes; it’s about building credibility, mitigating risks, and creating a strong foundation for business growth. Our previous blog explored how MSPs can help their clients navigate the complex world...
XDR: Your cybersecurity wingman
As cybercrime continues to rise, the need for automation in cybersecurity has become clear. IT security experts often lack the expertise, headcount, and time to manage the increasing number of alerts and potential threats effectively. For managed service providers (MSPs)...
Positive outlook for managed services spending in 2025
Selling managed services to larger enterprises is distinctly different from selling them to smaller organizations. However, tracking the amount of spending specifically allocated to managed services by larger organizations does serve as a barometer to track overall expectations. For instance,...
Why patch management automation is more critical than ever
In a shift that bodes well for managed service providers (MSP), a survey of over 250 security and IT professionals found patch management to be a significantly higher cybersecurity priority. Patching can be disruptive and resource-intensive Conducted by Demand Metric on behalf...
Automated incident response – efficiency at scale
No matter how robust your email security measures are, some threats will inevitably bypass initial defenses. Whether it’s a sophisticated phishing attack or an emerging malware variant, the ability to swiftly detect and respond to post-delivery threats is critical for...
MSPs are posed to gain an expanded role in generative AI adoption
Managed service providers (MSPs) are increasingly becoming a critical partner for organizations looking to build and deploy generative artificial intelligence (AI) applications. A survey of over 200 executives from enterprises in the Americas and Europe finds nearly two-thirds (65 percent)...
2024 MSP Midyear Outlook: Adapting to shifting markets and leveraging emerging trends
As we approach the second half of 2024, managed service providers (MSPs) are at a critical juncture. The ever-changing landscape of technology, cyber threats, and market demands presents both challenges and opportunities. In our recent “The Evolving Landscape of the...
Can AI help MSPs improve margins?
Artificial intelligence (AI) is being touted as a magic elixir – whatever the problem is, AI is the answer. Unfortunately, it is not quite ready to do many of the more advanced things that people want to do. However, in...
