Tag: leads
Think you’re ready to hire a salesperson for your MSP? Think again.
I’ve got a hard truth I want to share with MSP owners: Before you hire a person to do the job, you need to master it yourself, and this is especially true with sales. I run Tech Pro Marketing, an...
Ask an MSP Expert: How to convert website visitors into leads
In a recent webinar with Barracuda MSP, Kendra Lee, president and founder of KLA Group, shared 5 steps that can help convert website visitors into leads. During the webinar, Kendra highlighted strategies that MSPs can leverage to generate traffic to...
What to do when your website content doesn’t convert leads
You’ve designed your website following SEO best principles. Web traffic is up. And yet, the phones are silent. Tumbleweeds roll through your salespeople’s inboxes. What gives? It’s simple. Your website content development strategy isn’t primed for conversion.
Understanding your sales funnel leads to better sales productivity – Part 1
Since the sales funnel is a visual representation of your sales process, you can learn a lot by looking at its shape. A good sales funnel should be wide at the top, where new leads enter and start their journeys...
Why MSPs should work smarter – not harder – with their marketing
Not too long ago, I had the opportunity to sit down with one of our new customers at Tech Pro Marketing. We’ve helped countless MSPs use marketing to win new customers over the years, and I was excited to be...
Webinar: 7 little changes that will make a big difference with your SEO
We are looking forward to sitting down with Raj Khera, Growth Advisor to B2B SaaS companies and Publisher of MoreBusiness.com, as he walks us through some small tweaks that you can implement today to increase your search engine optimization (SEO)....
Accept that it’s a different sales scenario
In our first article of the MSP Sales Journeys series, we described why it’s beneficial to set concrete sales goals before outsourcing lead generation or hiring a sales rep or marketer. An MRR (Monthly Recurring Revenue) target can be backed into...