Tag: Marketing
3 Key steps to building the perfect email marketing campaign
While email may not seem like the most avant-garde medium, the truth is the average dollar spent on email marketing leads to a return on investment of nearly $40. It is among the most effective marketing tools when used correctly,...
Ask An MSP Expert: Any MSP marketing pitfalls to avoid in 2019?
Q: What are some MSP marketing mistakes that you see often and how can we avoid them in 2019? In the world of MSP marketing, there are many trends and practices that quickly become popular, and it will suddenly seem...
Ask An MSP Expert: What are some MSP marketing musts for 2019?
Q: We recently hired a new marketing team member starting in the New Year. While we’ve done marketing for our IT service business in the past, it’s always been in fits and starts. I want to make sure our new...
How easily are you FOOLED by a rookie in an expert’s costume?
John Edwards, the psychic medium known for talking to people’s dead relatives, makes millions selling tickets to two-hour events all over the world. At these events, he performs (key word: PERFORMS) his psychic feat to people wanting to believe in...
Robin Robins: Embrace the power of UGLY marketing
She May Be Ugly But She Sure Can Cook: That’s a line from a country-and-western song, and it applies to a lot of the “ugly” marketing I produce. Over and over again, in direct response marketing circles where REAL metrics are...
