Tag: MSP Sales
Don’t believe that cold calling is harder during the summer
In MSP sales, it’s well known that cold calling is much harder during the summer months, when vacations create scheduling conflicts everywhere. However, that should not stop your MSP from making this useful strategy as effective as it can be....
Grow your MSP by identifying new business sources
As is the case with most entrepreneurs, managed service providers dream of “finding their groove.” They hope to identify and utilize repeatable actions and strategies that bring measurable results for their business. Doing this also eliminates the stress of having...
Outreach has a place in your MSP marketing strategy
As someone who has been in the MSP marketing game for years, I’ve seen trends come and go. Recently, I was on a call with a new client, discussing the shape of his marketing strategies moving forward. I’ve always believed...
The three things MSP buyers are looking for that are not “low price”
At Boot Camp, I shared the research I’d compiled on what clients want from their IT provider. This research was based on examining the responses to a testimonial request e-mail we have our MSP clients send to their best clients....
Buy or die – long term prospecting
Recently, Managed Sales Pros has closed two new clients. What’s special about these engagements? Nothing, except that we’ve been pursuing both clients for around four years. The value of those clients totaled about 42,000 in MRR. A decent win, that...
Lessons from a prospect
Working in the MSP space, we’re well-acquainted with strange technical issues. Whenever we’re dealing with users, we’ll occasionally receive baffling complaints or inquiries. During one of our recent sales team meetings, John Pojeta, our VP of Business Development, told an...
Growth Hacking for MSPs: Marketing Automation
There is a glaring lack of creativity and innovation in the way MSPs market their business. This statement is not to offend those who put out a conscious effort, but more to inspire those who do not. With all the great...
6 sales mistakes MSPs consistently make
“Have you ever heard the phrase life is hard, but it’s harder when you’re stupid?” One of my favorite talk show personalities, Bill Handle, asks listeners this often. In my early days of selling, I earned the highest degree in...
3 tools for coaxing the truth out of prospects
You won’t find conversations where white lies are more plentiful than those with prospects. They like to play their cards close to the chest, especially early on in the relationship. How many times have you asked how happy they are...
Navigating the great IT sales paradox
One of the most frustrating things IT services providers need to contend with these days is that while the sales funnel has collapsed, it’s actually taking longer than ever to close a deal.
