Tag: MSP
ChatGPT for MSP marketing: Predictions for 2024
As part of our 2-part series on ChatGPT for MSP marketing, this second entry highlights future predictions of how ChatGPT will continue to unfold for MSPs looking to implement the tool into their marketing strategy. In case you missed part...
Quantum hasn’t taken a quantum leap – yet
While artificial intelligence (AI) has been sucking all the oxygen out of the room when it comes to IT discussion and hype, another change is on the horizon. It may be just as consequential, and managed service providers (MSPs) would...
Inbound vs. outbound marketing: Which is right for your MSP?
As a small to mid-sized managed service provider (MSP) owner, you’ve probably relied heavily on word-of-mouth referrals. There’s absolutely nothing wrong with this. Word-of-mouth is the best lead generator – it shows you do great work, prospects are already excited...
How to help your clients comply with new Google and Yahoo email requirements
When it comes to email security, most of the focus is on what happens when a malicious email is received. Optimally, a multi-layered approach will help filter out phishing emails and other attacks via technology and user training. But some...
Zen and the art of cyber defense maintenance
In my previous article, I looked at how, like a motorcyclist, security providers and managed service providers (MSPs) can employ the SIPDE methodology as part of their ongoing cybersecurity services. In this piece, I am taking a look at the parallels between motorcycle...
Five steps to collecting valuable customer testimonials
In my experience, a customer is only too willing to help a business they enjoy working with to be successful. Remember this statement, as you think of the right way to approach a customer. If done in the wrong way,...
The MSP guide to creating an effective email newsletter
Most MSPs have thought about starting a company email newsletter. Our inboxes get flooded with email newsletters from companies every single day. Some of them are amazing – most of them go straight to the trash. But what makes an...
Top posts from SmarterMSP in 2023
If we take anything from this past year, it’s that 2023 has been a busy year for managed service providers. From taking advantage of new opportunities, learning about evolving trends, staying on top of emerging cyber threats, and most importantly...
Focus on self-service to elevate your MSP business
A modern MSP needs to have several customer-facing employees on their team in today’s business landscape. This may include a sales team that can articulate your business’s value proposition, customer service staff to resolve issues, technicians for customer onboarding, and...
An inside look at the Barracuda Partner Success Program
Today we announced the launch of our new global partner program, the Barracuda Partner Success Program. Partners who resell Barracuda solutions will be recognized for their Barracuda business as a whole, regardless of the route to market, and they will be...
