Tag: Prospecting
Ask an MSP Expert: How to generate authentic AI prospecting content
The rise of artificial intelligence (AI) has created challenges for businesses striving to find the right balance between operational efficiency and preserving a personal touch in their communications. Kendra Lee, founder of the KLA Group and a recognized expert in...
What does it mean to be a PRO MSP?
At my managed service provider (MSP) marketing agency, Tech Pro Marketing, the word PRO is in our name, but in recent years, it’s also become somewhat of a mantra. To me, it’s all about results and relationships. Results are everything...
Ask an MSP Expert: How can I use ChatGPT for prospecting?
In a recent survey, 41 percent of respondents stated that while they use ChatGPT for other business initiatives, they haven’t used it for prospecting. Kendra Lee, president of KLA Group, shared some key tips during her webinar on how to...
This is the #1 reason lead generation doesn’t work
The number one reason b2b lead generation doesn’t work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO, and Google Ads. That’s to be expected. You’re investing time and resources. You’re planning your...
Why MSP prospecting isn’t all about timing
As most MSPs can attest to, prospecting can either thrive or fail depending on the approach. We’ve all heard plenty of horror stories, or maybe you’ve even experienced one yourself. But there are successes to be noted as well, and...
Three tips for prospecting for your MSP post-pandemic
Before COVID-19, managed services prospecting was challenging for MSP business owners. Selling in a displacement market (a market in which, real or perceived, your potential buyer already has a solution, and you’d like to replace it, or “displace” their current...
Resolve to stop doing these things that hurt sales
It’s never too late to better yourself. Maybe you’re sticking to your resolution, maybe you’re not. But it’s not too late to start over… or start something new! Everyone wants to know what they should DO to be successful in...
Buy or die – long term prospecting
Recently, Managed Sales Pros has closed two new clients. What’s special about these engagements? Nothing, except that we’ve been pursuing both clients for around four years. The value of those clients totaled about 42,000 in MRR. A decent win, that...
Carrie Simpson: The Myth of the Outbound Stack
Many companies are now spending thousands per sales rep per month on complicated technology sales prospecting “stacks.” That’s fine, if that’s where you want to invest your sales and marketing spend. But, at $1,000 per seat per month with my current...
Carrie Simpson: Thought leadership prospecting the right way
Thought leadership prospecting combines personalized interactions with automated marketing touches. It uses carefully curated content and intelligent one-on-one discussions to begin and nurture relationships with qualified prospects. The good news is that you can start thought leadership prospecting using the...
