Tag: ROI
ROI: How smarter MSPs turn $1 into $5 — again and again
When it comes to your marketing metrics, it’s easy to get distracted. Impression rates, website traffic, click-throughs, email opens—you watch the numbers climb and wonder: Is this working? But there’s only one number that tells the full story: Return on...
MSPs: Time to capitalize on the IoT security business opportunity
Managed service providers (MSPs) looking for a rich vein of underutilized market opportunities should examine the business case for delivering IoT security and risk management. So many potential MSP clients already have the traditional bases covered when it comes to...
Survey: Cloud spending exceeding budgets
A survey of 300 CIOs in the U.S. working for organizations with over 500 employees finds 83 percent are on average spending 30 percent more on cloud infrastructure and applications than what their organization initially budgeted for, even as spending...
MSP Training: How often and what kind?
According to Barracuda Network’s Evolving Landscape of the MSP 2024 report, 38 percent of managed service providers (MSPs) offer security awareness training (SAT). However, experts say that the percentage should be much higher because of the high return on investment...
The secret to successful outbound marketing for MSPs: Be normal
Outbound marketing has seen an interesting renaissance over the past 10 to 15 years. For people who’ve been in the IT world for decades, outbound marketing may stir up images of cold calling, direct mail, and maybe even knocking on...
