Month: April 2019

Hackers are disguising themselves as the IRS

Hackers are disguising themselves as the IRS

With tax season in full swing, the IRS is arriving to disrupt the efforts of MSPs to protect each of their client’s data. Not the actual IRS. Hopefully, your MSP’s books are in order (if not, well, that’s another conversation). No,...

/ April 4, 2019
How CIOs can improve business results through SAP and cloud management

How CIOs can improve business results through SAP and cloud management

It’s no secret that organizations perform best when their CIO plays an active role in business strategy. Far from just taking care of the behind-the-scenes of companies’ IT infrastructure, it’s crucial that the CIOs of today’s businesses are consistently considering...

/ April 3, 2019
How MSPs can use investments in analytics as a customer litmus test

How MSPs can use investments in analytics as a customer litmus test

The strain that IT organizations are under as they try to support ever increasing amounts of data using antiquated IT infrastructure is starting to show. A survey of 230 IT professionals conducted by Syncsort, a provider of tools for managing...

/ April 2, 2019
Google continues fighting search engine manipulation

Google continues fighting search engine manipulation

When you have a system like Google Search, the most popular search engine out there, it’s going to lead to manipulation. People want to be at the top of the search results because not being there is akin to not...

/ April 2, 2019
Why core values play a bigger part in marketing your MSP than you think

Why core values play a bigger part in marketing your MSP than you think

I was on the phone with one of my MSP marketing clients the other day and at a certain point, the topic of conversation turned away from business and towards a topic of interest to both of us: TED Talks.

/ April 1, 2019
Ask an Expert: How can I measure my MSP marketing success?

Ask an Expert: How can I measure my MSP marketing success?

Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...

/ April 1, 2019