Month: October 2019

Ask an MSP Expert: Can cold calling truly help my MSP?

Ask an MSP Expert: Can cold calling truly help my MSP?

Q: For a while, I thought cold calling was dead. But now, I’m revisiting whether it should be a part of our sales and marketing strategy. Do you think cold calling can make a significant difference for my MSP? Cold...

/ October 23, 2019
MSPs and schools can be a good cybersecurity partnership

MSPs and schools can be a good cybersecurity partnership

Achievement tests, rumbling school buses, and Friday night football are a few signs that the educational ecosystem is up and running again for another academic year. Schools are increasingly on the radar of hackers, who view schools as repositories of...

/ October 23, 2019
8 Surprising cybersecurity stats to share with customers

8 Surprising cybersecurity stats to share with customers

Starting security conversations with your customers isn’t always easy. All too often, customers will tell you that they don’t have time, that they aren’t large enough to be targeted by an attack, or even worse, they think they’ve already ‘checked...

/ October 23, 2019
Don’t write an MSP marketing plan, build a marketing strategy instead

Don’t write an MSP marketing plan, build a marketing strategy instead

Not too long ago, I wrote an article about a topic that has always been near and dear to my heart — market research. If you want to make sure that your message resonates with the right audience at exactly the right...

/ October 22, 2019
Gartner outlines top ten technology trends for 2020

Gartner outlines top ten technology trends for 2020

The futurist Paul Saffo often reminds IT leaders that it’s important to never mistake a clear view for a short distance. At the annual Gartner IT Symposium/Xpo conference this week, the analyst firm once again identified the top ten strategy...

/ October 22, 2019
New tools could help users be more security savvy

New tools could help users be more security savvy

When it comes to security, your end users are often a weak link in your safety regimen. It’s not because they are malicious or careless. It’s because they often don’t know any better, making them vulnerable to social engineering and...

/ October 21, 2019
Why you should make time to attend MSP conferences

Why you should make time to attend MSP conferences

The IT conference season is a very busy period when dozens of conferences aimed at IT Solution Providers and Managed Service Providers (MSPs) take place worldwide. Wherever you are in the world, there will be an MSP-focused conference near to...

/ October 21, 2019
Tech Time Warp: 20 years later, IoT devices add to cybersecurity risk

Tech Time Warp: 20 years later, IoT devices add to cybersecurity risk

As you check your FitBit for your daily step count and ask Alexa to order your groceries and control your “smart” home, it’s hard to imagine life without the ease of the “Internet of Things.” All of these devices —...

/ October 18, 2019
Four lessons learned from Primary ICT Support’s MSP journey

Four lessons learned from Primary ICT Support’s MSP journey

As with anything, there is always a learning curve when you are just starting out. Having spent six years working as a council engineer, in 2006 I decided to take what I’d learned on the front lines and use it...

/ October 17, 2019
AI meets vishing

AI meets vishing

Artificial intelligence is making its presence felt in everything from Amazon’s Alexa to factory floor industrial applications. AI-infused software is ramping up its predictive capabilities and strengthening its algorithmic methodology to become more accurate. Of course, AI can be abused....

/ October 17, 2019 / 1 Comment