Why MSPs need to adapt email defenses in the GenAI era
Artificial intelligence (AI) is a double-edged sword: The same technology that can draft emails or write software code can also be exploited for nefarious purposes. For example, today, cybercriminals are leveraging AI to enhance email-based attacks, such as phishing, by...
Turn cold lists into qualified leads with 3 campaigns
Most teams say cold outreach doesn’t work anymore, but the problem isn’t the message. It’s the structure. When you time campaigns around awareness, trust, and direct connection, even cold lists start warm conversations that turn into qualified leads. This approach...
The 2025 BYOD Playbook: Practical steps for scalable security
This week we continue our series exploring bring your own device (BYOD) in 2025. The state of BYOD in the workplace has evolved since its pandemic-era popularity. As BYOD policies adapt in 2025, managed service providers (MSPs) face mounting pressure...
Barracuda Assistant: Your AI-powered partner for faster, smarter security operations
We’re thrilled to introduce Barracuda Assistant, powered by Barracuda AI — a natural language interface that enables users of all skill levels to quickly navigate threats, troubleshoot issues and access actionable insights through simple, conversational interaction. Available now in BarracudaONE, Barracuda Assistant transforms...
Tip Tuesday: Embrace Cybersecurity Awareness Month by being a security leader
Cybersecurity Awareness Month reminds organizations and individuals of the importance of staying safe in digital spaces. For managed service providers (MSPs), it offers an opportunity to demonstrate thought leadership and deepen client relationships by translating complex security concepts into practical,...
Cybersecurity Awareness Month ends soon, but the mission will continue
Cybersecurity Awareness Month may be winding down, but the work of protecting organizations never stops. This week, we’ve gathered insights from cybersecurity leaders across the industry who are tackling everything from human-centered security to emerging threats like shadow artificial intelligence...
Sales & Marketing
How smart MSPs turn Google Reviews into their #1 sales tool
Most managed service providers (MSPs) know they should collect Google reviews. But few realize how much money they’re leaving on the table by treating them as an afterthought. After reviewing the marketing data for hundreds of MSPs using our platform,...
Ask an MSP Expert: Lead scoring and AI tips for growth
Whether you’re just beginning to explore artificial intelligence (AI) or looking for ways to leverage tools like ChatGPT to elevate your sales and marketing strategy, you’re not alone. Many managed service providers (MSPs) are asking the same questions. In this...
Ask an MSP Expert: Position your MSP to win buyers
Let’s face it: the managed service provider (MSP) space is more competitive than ever. Buyers are more informed, expectations are higher, and the old ways of selling just don’t cut it anymore. If you’re still leading with technical specs and...
Security
Staying cyber safe while hackers chase holiday cheer
The holidays are almost upon us. That means pass the stuffing, brine the turkey, wrap the presents, and hang the stockings with care. It also means hackers are hiding in the holly, waiting for a moment of distraction from all...
Cybersecurity Threat Advisory: Fortinet FortiWeb vulnerability exploited
A Fortinet FortiWeb path traversal-driven authentication bypass vulnerability is actively exploited in the wild, affecting versions prior to 8.0.2. Researchers have observed automated spraying at scale. Review this Cybersecurity Threat Advisory to learn how to best protect your environment and...
Cybersecurity Threat Advisory: Severe N-able vulnerabilities
Two critical vulnerabilities were disclosed by N-able in the N-central RMM platform, with one having a maximum severity rating. To help safeguard you and your customers’ environments, please review the best practices outlined in this Cybersecurity Threat Advisory. What is...
Better Business
Windows 11 migration push begins in earnest
Now that Windows 10 is no longer being officially supported for free by Microsoft, the pace at which organizations are expected to upgrade PCs that are optimized for artificial intelligence (AI) applications is set to dramatically increase. AI PC market...
The evolving tech talent shortage: What MSPs need to know
We’ve heard about the tech talent shortage for years. But according to experts, the reality beneath the surface is more nuanced. It’s not the same as it once was, the talent shortage has evolved and become more uneven. While the...
Global momentum in managed services growth
A report from Information Services Group (ISG) finds that billing for managed services valued over $5 million in the Americas grew by 22 percent in the third quarter. However, the global market declined by 2 percent, primarily due to delays...
Tech Insight
Tech Time Warp: A bite-sized story from Apple history — how the Macintosh got its name
The 1984 introduction of the Macintosh computer featured the iconic and still-relevant Super Bowl commercial directed by Ridley Scott. More than 40 years later, this advertising masterpiece holds up, as does the brand it launched. Let’s dive into this week’s...
The AI shift: Is It time MSPs turned MIPs?
A Top Down Ventures report forecasts that next-generation managed service providers (MSPs) that are focused on outcomes driven by artificial intelligence (AI) agents, will enjoy 10 to 15 basis points of higher EBITA margins than their current average. The next...
Pioneers in Tech: Robert Fano, a man of many gifts
Technology pioneer Robert Fano’s contributions to computer science are many—so many, indeed, that it would be best to frame them as his Massachusetts Institute of Technology colleague (and fellow innovator) Fernando Carbato did. Fano, he said, had “at least four...
