The future of MSP success: Outcomes over offerings
A recent report from Guidehouse signals the dawn of a new era for managed services. By the end of 2025, fees and contracts will increasingly be tied to business outcomes rather than traditional service delivery. As this transition unfolds, expect...
Q&A: How MSPs can strengthen municipal cyber defenses
Cities and municipalities continue to be under siege from hackers. In the past three months alone, several cities have been targeted by cybercriminals (and these are just the publicly reported cases): Michigan City, Indiana; Yellowknife, Canada; Sugar Land, Texas; McKinney,...
Barracuda Application Protection safeguards against critical React and Next.js flaws
Two newly disclosed critical remote code execution (RCE) vulnerabilities—CVE-2025-55182 and CVE-2025-66478—pose a serious threat to applications built on React and Next.js. These flaws allow attackers to execute arbitrary code on vulnerable systems, which can lead to application compromise, unauthorized access and potential...
Why every MSP needs a personal newsletter, not a corporate one
There’s one marketing channel I believe every MSP should use: and no, it’s not Google Ads or SEO. It’s email. Specifically, a personal email newsletter. Not a “company update.” Not a “tech tips” email. A message from you, with your...
Sales & Marketing
10 Critical sales hunting skills every high-performing rep has
Great sales hunters can open new opportunities, create pipelines from scratch, and drive consistent growth. Yet many reps labeled as hunters rely on personality instead of the behaviors that actually generate conversations. The real strength of a true hunter is...
Turn cold lists into qualified leads with 3 campaigns
Most teams say cold outreach doesn’t work anymore, but the problem isn’t the message. It’s the structure. When you time campaigns around awareness, trust, and direct connection, even cold lists start warm conversations that turn into qualified leads. This approach...
How smart MSPs turn Google Reviews into their #1 sales tool
Most managed service providers (MSPs) know they should collect Google reviews. But few realize how much money they’re leaving on the table by treating them as an afterthought. After reviewing the marketing data for hundreds of MSPs using our platform,...
Security
Cybersecurity Threat Advisory: n8n vulnerability
The n8n workflow automation platform vulnerability, tracked as CVE‑2025‑68613, enables authenticated attackers to execute arbitrary code via expression injection in workflow definitions. Review this Cybersecurity Threat Advisory for actionable steps to mitigate your risk from this flaw. What is the...
Cybersecurity Threat Advisory: New SantaStealer malware
A new malware-as-a-service (MaaS) info-stealer, SantaStealer, is actively promoted on Telegram and underground forums, with operators reportedly beginning its release ahead of year-end 2025. Read this Cybersecurity Threat Advisory to learn how to reduce your risk from this emerging threat....
Cybersecurity Threat Advisory: WatchGuard Firebox firewall vulnerability
Attackers are actively exploiting a critical remote code execution (RCE) vulnerability in WatchGuard Firebox firewalls, tracked as CVE‑2025‑14733. Over 115,000 devices remain unpatched and exposed online, putting organizations at serious risk. Review this Cybersecurity Threat Advisory for remediation recommendations. What...
Better Business
AI in 2026: Hype vs. reality
Well, here we are. 2026 has arrived, and chances are you’ve overindulged—not just in food and drink, but in consuming endless “expert” predictions about the year ahead. If you’ve been paying attention, you’ve probably noticed that nearly every forecast has...
Customer management incentive programs fuel MSP growth
Customer retention has always been a priority for managed service providers (MSPs), but IT vendors are now placing even greater emphasis on it—and backing that focus with financial incentives. Doubling down on customer retention Amazon Web Services (AWS), for example,...
Tip Tuesday: How to use your PSA to simplify client compliance
Your clients need to meet stringent regulations to avoid fines and legal repercussions. As their managed service provider (MSP), they trust you to help them. Balancing the growing demand for compliance with limited resources is complex, especially when workflows vary...
Tech Insight
Barracuda Assistant arrives in Barracuda Managed XDR dashboard
We’re excited to announce that Barracuda Assistant, our AI-powered support companion, is now available directly within the Barracuda Managed XDR dashboard. With this launch you get instant access to answers, step-by-step guidance and all the how-to resources you need, without ever...
Tech Time Warp: The transistor quietly slips on to the scene
Today it’s widely accepted one of the greatest — if not the greatest — inventions of the modern world is the transistor, and it’s well known that the defining demonstration of the transition took place Dec. 23, 1947. But this...
Pioneers in Tech: Happy birthday to the mayor of Silicon Valley
This week marks the 98th anniversary of the birth of Robert Noyce, often called the “Mayor of Silicon Valley.” He got the name from not only his tech innovations, but also his tech culture innovations. Interestingly, his career path could...
