Category: Better Business
Customer incentives: A proven catalyst for MSP growth
Managed service providers (MSPs) have always cared about customer retention—but now IT vendors are putting real incentives behind it. Amazon Web Services (AWS), for example, is introducing two updates to its partner program next year that reward MSPs for keeping...
AI in 2026: Hype vs. reality
Well, here we are. 2026 has arrived, and chances are you’ve overindulged—not just in food and drink, but in consuming endless “expert” predictions about the year ahead. If you’ve been paying attention, you’ve probably noticed that nearly every forecast has...
Customer management incentive programs fuel MSP growth
Customer retention has always been a priority for managed service providers (MSPs), but IT vendors are now placing even greater emphasis on it—and backing that focus with financial incentives. Doubling down on customer retention Amazon Web Services (AWS), for example,...
Tip Tuesday: How to use your PSA to simplify client compliance
Your clients need to meet stringent regulations to avoid fines and legal repercussions. As their managed service provider (MSP), they trust you to help them. Balancing the growing demand for compliance with limited resources is complex, especially when workflows vary...
How Barracuda’s Michelle Hodges is using AI to reimagine partner relationships
In this latest edition, Barracuda’s, SVP, Global Partners & Alliances Michelle Hodges brings her trademark clarity and candor to one of the biggest questions facing partner leaders today: how to connect more meaningfully with partners in an AI-driven world. Known for her focus...
The future of MSP success: Outcomes over offerings
A recent report from Guidehouse signals the dawn of a new era for managed services. By the end of 2025, fees and contracts will increasingly be tied to business outcomes rather than traditional service delivery. As this transition unfolds, expect...
Caught between a rock and a hyperscaler
Remember the good old days when certain activities—hosting email, running data analytics, and delivering reports—were strong revenue drivers? With major players like AWS, Azure, and Google Cloud Platform (GCP) entering the arena, those capabilities quickly became table stakes. Each hyperscaler...
Windows 11 migration push begins in earnest
Now that Windows 10 is no longer being officially supported for free by Microsoft, the pace at which organizations are expected to upgrade PCs that are optimized for artificial intelligence (AI) applications is set to dramatically increase. AI PC market...
The evolving tech talent shortage: What MSPs need to know
We’ve heard about the tech talent shortage for years. But according to experts, the reality beneath the surface is more nuanced. It’s not the same as it once was, the talent shortage has evolved and become more uneven. While the...
Global momentum in managed services growth
A report from Information Services Group (ISG) finds that billing for managed services valued over $5 million in the Americas grew by 22 percent in the third quarter. However, the global market declined by 2 percent, primarily due to delays...
