Category: Better Business
Are you a victim of service catalog sprawl?
The number of catalogs the average organization is able to provision services through is starting to spin out of control. A new survey of 766 technical support professionals conducted by HDI Research finds that 85 percent of IT professionals now identify...
Robin Robins: Stop worrying about what other people think
“Never argue with stupid people. They will drag you down to their level and then beat you with experience.” —Mark Twain Oh, boy. I’ve gone off and offended someone. Again. Seems like that’s easier and easier to do these days—and...
Are you measuring your telemarketing ROI the wrong way?
Many of our clients tried hiring a telemarketer before they came to work with us at Managed Sales Pros. Often, when I ask them why they let go of their in-house caller, the response is, “Well, they worked with us...
How to grow your business using SOPCulture (and lose 20 lbs.)
Go ahead, make a list. Use two columns: Your Business Goals vs. Your Business Challenges. Put down five goals, and five challenges. What did you come up with? Did your list look anything like this? GOALS: How do I grow...
Ask an MSP Expert: What should I include in my MSP’s newsletter?
Q: At my MSP, we’ve found that email marketing is an efficient way to reach our customers and prospects. Now that we’re comfortable with it, we want to send an email newsletter. We haven’t done this before and want...
Ask an MSP Expert: How can I get my customers to pay their bills?
Q: One of my customers hasn’t paid their bill for my IT services, and I’m not sure how to approach them about it. What steps should I take to get my customer to pay their bill? Are there any particular...
How to do event marketing right – instead of trying to trap customers
“Keep your eyes wide open before marriage, half shut afterwards.” —Benjamin Franklin On CNN recently: Women selling their positive home pregnancy tests to other women on Craigslist for the purpose of trapping their boyfriends into marriage, most popular around military...
Ask an MSP Expert: How should I train a new sales person at my MSP?
Q: My MSP business is growing, and I’m looking to expand our sales team to focus on bringing in even more business. Right now, my current sales people all started as technicians, and they’re good at speaking to small...
Two ways to use cold calling to help your other MSP marketing efforts
One of the things I love the most about cold calling is that it requires absolutely nothing to get started other than your time and a telephone. Cell phone, desk phone, soft phone … doesn’t matter. If you’ve got a...
Ask an MSP Expert: How to tell if a prospect just isn’t that into you
Q: I just met this small business prospect at a local networking event, and we had a great first conversation. It felt like we had a real connection, but I can’t tell if they feel the same way. I’ve...
