Category: Featured
Why AI search isn’t recommending your MSP
You’ve poured money into your website, SEO, and content marketing. Yet when prospects use AI search results from ChatGPT, Gemini, or Perplexity to find IT provider recommendations, rival MSPs appear. You don’t. The reason is simple: AI search engines don’t...
How MSPs can fix burnout (hint: it’s not more people)
SOC burnout has become a festering issue in the MSP world. Symptoms include analysts cycling through client environments, drowning in alerts, and quietly heading for the door. But the experts working closest to the problem say the conversation has been...
Bad CRM data is sabotaging MSP follow-up
You’re blaming the rep. You shouldn’t be. When MSP follow-up breaks down, the instinct is to look at behavior. The rep isn’t making the calls. The rep isn’t logging the activity. The rep is letting deals go cold. All of...
Tech Time Warp: Celebrating 250 years of America’s first submarine
All eyes are on 1776 this weekend, and while computer innovation wasn’t occurring 250 years ago, the American fight for independence was not technology-free. One of the lesser-known stories of the American Revolution is a proof-of-concept submarine financed by George...
Why AI could spark the next networking boom for MSPs
The rise of artificial intelligence (AI) is set to accelerate demand for managed networking services as bandwidth consumption becomes more unpredictable than ever. AI is changing network traffic patterns According to a new report from Dell’Oro Group, managed local area...
The phrase that makes asking for anything in sales easier
A few years back, I picked up a book called Exactly What to Say by Phil Jones. It’s short. You can read it in an afternoon. But I’ve gotten more mileage out of one chapter in that book than I...
Nation-state tactics are now in criminal hands
Government-backed hackers once reserved these techniques for targeted campaigns. Today, those techniques appear in everyday malware. For MSPs, the distinction between “targeted” and “opportunistic” attacks is disappearing. “The line between nation-state attacks and criminal attacks is disappearing faster than many...
Why bad CRM data is costing your MSP
Your CRM isn’t broken. Your data is. Most MSP owners miss this distinction when they start questioning whether their sales stack is working. They blame the tool, the rep, or the process. Meanwhile, the data problem sits quietly in the...
Tech Time Warp: Nine years since the NotPetya nightmare
With damages estimated at $10 billion worldwide, the NotPetya malware attack of late June 2017 was a nightmare scenario by any standard. But several aspects of the malware — the work of Russian military intelligence officers — were particularly fiendish:...
Cybersecurity Threat Advisory: FortiBleed credential exposure campaign
Recent reporting has detailed an active credential exposure campaign dubbed “FortiBleed” that targets internet-facing FortiGate firewall devices. The activity involves a custom tool, often referred to as FortiGateSniffer, that enables attackers to harvest sensitive information. This includes VPN credentials and...
