Category: Featured
Polish your promise, win more customers
Not too long ago, I had the pleasure of visiting a mentor for an exciting, insightful, and intensive two-day workshop about my business. I’ve always made it a priority to do occasionally, because I think it’s really important to take...
Managing your networks and IT infrastructure during COVID-19
These are unprecedented times. McKinsey & Company may have said it best when referring to the upending of our economy and our lives due to the pervasion of the coronavirus: “It’s rare that a business is prepared for a pandemic...
Tech Time Warp: Dan Farmer and Wietse Venema unleash SATAN on the world
Amid the health, economic, and technology concerns related to the COVID-19 pandemic, it’s nice to take a break and look back at a simpler time. This week, we take a look back to when a Purdue University student named Dan...
How does your MSP marketing stack up against these four questions?
I pay close attention to the marketing promotions I receive. I’ve been at this for a long time now, so it’s habit to critique the things I see. Sometimes, it’s brilliant. Other times, I am left scratching my head as...
How to become the hero in an unlikely situation
Last week, you read about A gift for the MSP heroes of the COVID-19 pandemic. Now, you’ll have the opportunity to explore this topic in depth with the expert, Derek Marin, the founder of Simple Selling. We teamed up to...
Machine learning, deep learning, and artificial intelligence
MSP platforms by nature, are ‘chatty.’ Data is being created, not only by the customers using the platform, but by the platform itself. Every device creates data, and it is generally held in some form of syslog data log. Some...
Ask an MSP Expert: What is conversation hijacking and how can I protect against it?
Q: Lately we have heard a lot about emerging conversation hijacking threats. What does conversation hijacking entail and how can my MSP business prevent it from negatively affecting our customers? Hackers and other bad actors are always inventing new methods...
Tech Time Warp: A look back at the first VPN
As more white collar employees are instructed to work from home to contain the spread of COVID-19, there has been an abrupt uptick in VPN usage. It’s estimated VPN use has increased almost 66 percent since March 11, 2020, in...
Handling your MSP marketing efforts during COVID-19
As I’m sure you can imagine, over the last few weeks we’ve had a lot of customers reaching out to us at Tech Pro Marketing to ask some variation of the same basic question: “… what do we do now?”...