Category: Featured
MSP marketing part 3: Special operations marketing
In part 3 of our journey in the land of MSP marketing, we look at MSPs with full specialization. In this scenario, using mining lingo, you have a very narrow specialization focus. You mine only for diamonds and are willing...
Higher salaries make IT hiring for MSPs more challenging
IT labor is still the most expensive cost any managed service provider (MSP) is going to incur, and a new report suggests those costs will only continue to rise. The report, based on an analysis of 907,000 interview requests involving...
Tech Time Warp: Fondness and appreciation for the floppy disk
The BBC recently reported Japanese digital minister Taro Kono had “declared war” on floppy disks. Approximately 1,900 Japanese government activities still require the use of floppy disks, along with CD-ROMs and other outdated technology. Kono vowed to seek regulatory updates...
MSPs should prepare now for a quantum computing leap
Quantum computing has the potential to disrupt many industries with its, until now, unimaginable speed and ability to parse and interpret data. This gradual proliferation of quantum computing will not only result in unprecedented efficiencies, but also create both opportunity...
Safeguarding education customers against ransomware attacks
Last week, the Los Angeles Unified School District announced that it was hit by a devastating ransomware attack. LAUSD—the second-largest school district in the country, with more than 1,000 schools and 640,000 students—suffered the disruption just two weeks after the...
Identity theft and identity fraud: What they are and how to fight back
The United States Department of Justice (DOJ) does not spell out any distinction between identity theft and identity fraud, saying only that they: “…are terms used to refer to all types of crime in which someone wrongfully obtains and uses another person’s...
Pioneers in Tech: Charles Simonyi, the brain behind Word and Excel
It’s estimated at least 1.2 billion people worldwide use Microsoft Office products. The tech pioneer behind the flagship Office programs Word and Excel is the fascinating Charles Simonyi, whose Microsoft success has enabled him to become the first repeat space...
Tech Time Warp: News leaks about Library of Congress plan to go digital
Nowadays, one expects major museums and institutions such as the Library of Congress (LOC) to have online catalogs and exhibitions. But it wasn’t that long ago that such an online presence was a groundbreaking proposition. This week’s Tech Time Warp...
MSSPs must defend their value proposition during an economic downturn
Managed security service providers (MSSPs) are going to need to prove their worth during an economic downturn that has security leaders starting to ask tougher questions about the value of their services. A Forrester Planning Guide 2023: Security & Risk...
Special offers can turn prospects into customers
As an MSP, customer loyalty can be a challenge – but first, there is the need to turn a prospect into a customer. These two areas can be inextricably linked: if an MSP operates as a completely open entity where...
