Category: Sales & Marketing
Build a sales pipeline that takes your MSP to the next level
Traditionally, many MSP businesses have relied heavily upon referrals from their current customer base to generate additional prospective clients. For the most part, leveraging referrals serves MSPs well. It may very well continue to be a significant source of new...
Unsubscribes are actually a GOOD thing for email marketing
The other day, I was on a conference call with one of my regular MSP marketing clients. I consider them as someone who I’ve had a great relationship with over the past few years. We were preparing a new email...
How to Package Your Managed Services Offering
Our friend Gary Pica once said that building a successful managed service offering, is like baking the perfect chocolate cake. You don’t go into a bakery looking for ingredients, you go into a bakery looking for the final finished product...
Why you shouldn’t fear the word “No” when selling
The following is an example of a question that I get from MSPs FREQUENTLY: “Once I get the contact on the phone, say the CEO, he or she will usually say, ‘Yes, I got your information and passed it on...
Ask An MSP Expert: Any MSP marketing pitfalls to avoid in 2019?
Q: What are some MSP marketing mistakes that you see often and how can we avoid them in 2019? In the world of MSP marketing, there are many trends and practices that quickly become popular, and it will suddenly seem...
Can’t miss events in 2019 for MSPs
In working with Partners day-in and day-out, we often hear about the value MSPs place on their ability to connect with other IT service providers to share best practices and improve your businesses. Thankfully, the IT industry is full of...
Ask An MSP Expert: What are some MSP marketing musts for 2019?
Q: We recently hired a new marketing team member starting in the New Year. While we’ve done marketing for our IT service business in the past, it’s always been in fits and starts. I want to make sure our new...
In 2019, make your MSP’s website a lead generator, NOT just an IT services brochure
Years ago, I worked as an independent computer consultant — back when that was still a pretty novel idea. Computers weren’t ingrained into every small business the way they are now. Not every organization, large and small, was connected to...
How easily are you FOOLED by a rookie in an expert’s costume?
John Edwards, the psychic medium known for talking to people’s dead relatives, makes millions selling tickets to two-hour events all over the world. At these events, he performs (key word: PERFORMS) his psychic feat to people wanting to believe in...
5 Reasons selling Password Management-as-a-Service makes sense
After working at four different MSPs and eventually founding my own, I’ve experienced firsthand the pains of trying to manage hundreds of passwords so techs can gain access to and support client networks. Even though these pains can be hard...
