Category: Sales & Marketing

The MSP’s Bookshelf: Made to Stick

The MSP’s Bookshelf: Made to Stick

Distinguishing your IT services is easy, but getting your prospects to remember you isn’t.  Having a good idea isn’t enough. You need to make sure it’s memorable. What makes a concept stick? Check out these tips from the book to...

/ May 9, 2016
office 365
Ask an MSP Expert: How to overcome challenges with selling Office 365

Ask an MSP Expert: How to overcome challenges with selling Office 365

Q: I’m the dedicated sales person at an IT services company, and we’ve typically focused on providing break-fix services. Many of our customers need the SaaS productivity tools in Microsoft Office 365, so we are looking to start selling and...

How advocate marketing can help grow your MSP business

How advocate marketing can help grow your MSP business

Last month I had the pleasure of attending Influitive’s Advocamp conference in San Francisco. If you’re wondering what advocate marketing is, don’t worry, I was, too. The three-day event focused on just that — explaining the purpose and showcasing the...

/ May 3, 2016
social media
The future of social media and your employees

The future of social media and your employees

Recently, I had the privilege of attending the Social Tools Summit in Boston. I run our social media efforts here at Intronis, so I was really excited to see what I could learn at this conference that focuses exclusively on...

/ April 27, 2016
Ask an MSP Expert: My sales team is struggling to hit their numbers – how can I help?

Ask an MSP Expert: My sales team is struggling to hit their numbers – how can I help?

Q: We have a sizable sales team at my MSP, and we’re committed to investing in our sales department to grow our business. We have some great new hires on the team, but we’re struggling to reach our new bookings...

/ April 18, 2016
blogging
The Art of Blogging in Four Simple Steps

The Art of Blogging in Four Simple Steps

In the late 1990s, what began as a way for people to keep an online diary of happenings in their personal lives blossomed into what is now referred to as “blogging.” Largely fueled by the decline in print journalism, organizations...

/ April 13, 2016
The MSP’s Bookshelf: The Sales Magnet

The MSP’s Bookshelf: The Sales Magnet

  Are you sick of cold calling? Prospecting and finding clients is never easy. Luckily, this isn’t the only way to acquire new prospects. Recently we read The Sales Magnet: How to Get More Customers Without Cold Calling by Kendra...

/ April 11, 2016
marketing
Simple steps for getting your MSP marketing on the right track

Simple steps for getting your MSP marketing on the right track

Yes, marketing is a pain point for most MSPs. But it doesn’t have to be. If you take the time to assess what you really need to get done, doing it will become that much easier. The fact is, no...

/ March 15, 2016
6 Bad marketing habits that MSPs need to break

6 Bad marketing habits that MSPs need to break

Marketing can be a real Achilles’ heel for IT service providers. You can have the tech side of the business down cold and provide outstanding customer service, but if you aren’t bringing in new business it’s going to create problems...

/ March 9, 2016
market leaders
Why MSPs should target companies that aren’t market leaders

Why MSPs should target companies that aren’t market leaders

When it comes to drumming up new business, just about every IT service provider knows to segment opportunities by vertical industry. But rather than going after the market leaders in each vertical segment, IT service providers might be better off...

/ February 26, 2016