Category: Sales & Marketing
Robin Robins: How to know with absolute certainty what customers want and will buy
Are you having trouble figuring out what additional services your customers want? What offers will get the best response? What you need to be able to do or say to get welcomed in to talk instead of being blocked, screened,...
Customer loyalty to cloud and IT service providers is not all that high
It turns out that in terms of brand loyalty IT professionals are least loyal to cloud service providers (CSPs) and IT outsourcing/consulting partners. A survey of 535 IT professionals conducted by Spiceworks finds more than 70 percent of IT buyers are...
Brad Stoller: How to market your MSP with dignity
The loudest voices in marketing can paint a picture where late-night infomercials, cheesy banner ads, and pushy salespeople represent the standard of what marketing is and should be. While there is no shortage of bad marketing out there, it is...
Stuart Crawford: What does the future of MSP marketing look like?
2018 is just around the corner, and, wow, it feels like it was only yesterday that I was patching computers and Windows servers for Y2K. Where does time go? MSP marketing has changed drastically since I first started doing business...
Robin Robins: The simplest way to close 2 to 3 times as many leads as you are now
One of the biggest LOSSES in business is the grossly inadequate follow-up on opportunities and prospects. Based on a number of sales research reports, it’s estimated that 80 percent to 90 percent of all sales leads never get followed up...
Robin Robins: Embrace the power of UGLY marketing
She May Be Ugly But She Sure Can Cook: That’s a line from a country-and-western song, and it applies to a lot of the “ugly” marketing I produce. Over and over again, in direct response marketing circles where REAL metrics are...
Stuart Crawford: How to build a multi-million dollar MSP in 3 years or less
The other day, I was having a conversation with a trusted colleague of mine. We were talking about what makes some managed service providers SUPER successful, while others seem to wither away like a sad autumn leaf. After plenty of...
Robin Robins: Let’s talk about what should REALLY scare you as an MSP
Fears are odd things. I met a guy once who makes a living wiggling into tiny, dark crawl spaces under houses where mold, feces, poisonous spiders, snakes, rats, and other unsavory things abound, and he was impressed by my fearlessness...
Stuart Crawford: The biggest mistake MSPs make on Twitter
For the record, I wasn’t a fan of Twitter. I thought it was just a bunch of noise. I actually compared it to having a conversation at a nightclub while a death-metal band played with their amps turned up to...
Carrie Simpson: What to look for when hiring a telemarketer for your MSP
When hiring a telemarketer for your MSP, you have to choose between recruiting two different types of candidates. You can hire an experienced caller or someone who’s brand new to calling. At first glance, hiring an experienced caller appears to have...
