Category: Sales & Marketing
The MSP’s Bookshelf: Made to Stick
Distinguishing your IT services is easy, but getting your prospects to remember you isn’t. Having a good idea isn’t enough. You need to make sure it’s memorable. What makes a concept stick? Check out these tips from the book to...
Ask an MSP Expert: How to overcome challenges with selling Office 365
Q: I’m the dedicated sales person at an IT services company, and we’ve typically focused on providing break-fix services. Many of our customers need the SaaS productivity tools in Microsoft Office 365, so we are looking to start selling and...
How advocate marketing can help grow your MSP business
Last month I had the pleasure of attending Influitive’s Advocamp conference in San Francisco. If you’re wondering what advocate marketing is, don’t worry, I was, too. The three-day event focused on just that — explaining the purpose and showcasing the...
The future of social media and your employees
Recently, I had the privilege of attending the Social Tools Summit in Boston. I run our social media efforts here at Intronis, so I was really excited to see what I could learn at this conference that focuses exclusively on...
Ask an MSP Expert: My sales team is struggling to hit their numbers – how can I help?
Q: We have a sizable sales team at my MSP, and we’re committed to investing in our sales department to grow our business. We have some great new hires on the team, but we’re struggling to reach our new bookings...
The Art of Blogging in Four Simple Steps
In the late 1990s, what began as a way for people to keep an online diary of happenings in their personal lives blossomed into what is now referred to as “blogging.” Largely fueled by the decline in print journalism, organizations...
The MSP’s Bookshelf: The Sales Magnet
Are you sick of cold calling? Prospecting and finding clients is never easy. Luckily, this isn’t the only way to acquire new prospects. Recently we read The Sales Magnet: How to Get More Customers Without Cold Calling by Kendra...
Simple steps for getting your MSP marketing on the right track
Yes, marketing is a pain point for most MSPs. But it doesn’t have to be. If you take the time to assess what you really need to get done, doing it will become that much easier. The fact is, no...
6 Bad marketing habits that MSPs need to break
Marketing can be a real Achilles’ heel for IT service providers. You can have the tech side of the business down cold and provide outstanding customer service, but if you aren’t bringing in new business it’s going to create problems...
Why MSPs should target companies that aren’t market leaders
When it comes to drumming up new business, just about every IT service provider knows to segment opportunities by vertical industry. But rather than going after the market leaders in each vertical segment, IT service providers might be better off...