Category: Sales & Marketing
Robin Robins: The Shiny-New-Penny Syndrome
One of the 1,100+ Boot Camp attendees wrote a rather extensive note, providing feedback that the sessions were worthless and nothing of value could be gained or learned. She mentioned the “lack of new campaigns” as one of her main...
Carrie Simpson: Thought leadership prospecting the right way
Thought leadership prospecting combines personalized interactions with automated marketing touches. It uses carefully curated content and intelligent one-on-one discussions to begin and nurture relationships with qualified prospects. The good news is that you can start thought leadership prospecting using the...
Angela Leavitt: 7 key marketing KPIs for MSPs
The beginning of any new year is an exciting time for MSPs, especially when it comes to your sales and marketing efforts. You have a blank slate and, hopefully, another full year of data from which to learn and move...
Brad Stoller: When to drink the Kool-Aid and trust a sales coach
The entrepreneurial spirit that drives many business owners imbues them with key advantages. Entrepreneurs are resilient. They are creative. They are willing to separate from the herd and take the path less traveled. This nonconformist mentality is an advantage in...
Robin Robins: You’re NOT fooling anyone with your weak USP
At Technology Marketing Toolkit’s Rapid Implementation Workshop, we cover the USP, or unique selling proposition, in detail: what it is, what it is not, how to develop it, and how to use it in your sales and marketing to unseat...
Carrie Simpson: Land grab sales – It’s happening now!
There are two types of prospecting campaigns. The first type of campaign is called a “displacement campaign.” It’s the type of campaign you plan and execute when most of your prospects are already using a competitor. The second type of prospecting...
Nate Freedman: Is your MSP wasting money on the wrong type of marketing?
As a marketing professional with more than a decade of entrepreneurial experience, I tend to spend a lot of time talking to managed services providers about the ways that they can use digital marketing to continue to grow and evolve...
Brad Stoller: The power of client fit
As a business, we have always intuitively pursued a good client fit. That desire goes beyond simply avoiding problem clients—though that is a benefit as well. We also want to find the most productive relationships possible. When we find clients...
Robin Robins: Close more sales, unseat more competitors by becoming the LEAST RISKY choice
At Technology Marketing Toolkit, one of the most difficult things for our members to get their head around is the USP, or unique selling proposition. Without one, you’re pushing a rope uphill, fighting price sensitivity and the high hurdle of...
Sales Prospecting: Lead Scoring for MSPs
Many MSP business owners are still the primary business developers, deal closers, and technical support leads for their growing companies. As the MSP grows, the owner gets pulled in a dozen different directions. I like to describe this as having...
