Category: Sales & Marketing
The MSP’s Bookshelf: Welcome to the Funnel
Good marketing can keep you in business; great marketing will get you ahead. SMBs have numerous IT service providers to choose from, so distinguishing your MSP is crucial. Recently I read Welcome to the Funnel: Proven Tactics to Turn Your...
Ask an MSP Expert: How do I get more form fills on my MSP website?
Q: We’re currently expanding our services at my MSP, and with the new changes, we want to run some campaigns to direct more traffic to our website. Currently, we use forms on our website, but we’re having trouble with them....
How to build an active referral network
Most companies have three different types of clients. First, you have The Evangelists. These clients are likely already bringing passive referrals to you. Passive referrals are fantastic. As the name indicates, a passive referral is something you don’t have to...
All roads lead to managed services
In the marketing game, all managed IT service companies are trying to acquire more leads for managed services. However, many continue to be highly disappointed when their direct mail, Google AdWords, and other campaigns fall short of accomplishing this. Why...
Ask an MSP Expert: How to use compliance as an MSP sales tool
Q: I’m an MSP business owner, and we service a variety of small business customers in our area, providing IT services to schools, healthcare providers, and other local small businesses like law firms. My salesperson is struggling to bring in...
The MSP’s Bookshelf: Made to Stick
Distinguishing your IT services is easy, but getting your prospects to remember you isn’t. Having a good idea isn’t enough. You need to make sure it’s memorable. What makes a concept stick? Check out these tips from the book to...
Ask an MSP Expert: How to overcome challenges with selling Office 365
Q: I’m the dedicated sales person at an IT services company, and we’ve typically focused on providing break-fix services. Many of our customers need the SaaS productivity tools in Microsoft Office 365, so we are looking to start selling and...
How advocate marketing can help grow your MSP business
Last month I had the pleasure of attending Influitive’s Advocamp conference in San Francisco. If you’re wondering what advocate marketing is, don’t worry, I was, too. The three-day event focused on just that — explaining the purpose and showcasing the...
The future of social media and your employees
Recently, I had the privilege of attending the Social Tools Summit in Boston. I run our social media efforts here at Intronis, so I was really excited to see what I could learn at this conference that focuses exclusively on...
Ask an MSP Expert: My sales team is struggling to hit their numbers – how can I help?
Q: We have a sizable sales team at my MSP, and we’re committed to investing in our sales department to grow our business. We have some great new hires on the team, but we’re struggling to reach our new bookings...