Category: Sales & Marketing
Getting 10 times the revenue from everything you do
When I’m working with a client to plan their marketing action list, one of the things I always do is take a campaign they’re currently doing that IS working and see how I can increase the payout. Unfortunately, most people...
3 big marketing developments for MSPs
It was nearly 2,500 years ago when Greek philosopher Heraclitus proclaimed, “Change is the only constant in life.” Two and a half millennia later, his words still ring true.
Leave things better than you find them
My mom and dad weren’t big campers. In fact, my mom never went along on a family camping adventure, preferring instead to let my older brother and me suffer the consequences of my dad’s questionable planning. Fortunately, my dad braved...
Selling managed services to the modern small business owner
I recently took on a client who fits the description of an “old school” MSP business owner – someone who has been in this industry for years and has seen the landscape shift around them time and again. This particular...
Close more clients with B.A.M.F.A.M.
A motto has caught on around our office, and we are seeing it spread to our MSP clients as well. The motto is “B.A.M.F.A.M.” which stands for “book a meeting from a meeting.”
Ask an MSP Expert: Taking a segmented approach to email marketing
Q: Our MSP wants to take a different approach to its email marketing strategy. We have heard about the benefits of taking a segmented approach to email marketing, but we don’t know how to begin. Do you have any tips...
How to put more jingle in your pocket by staying in touch with your clients
I have long stated and taught the importance of FREQUENT and MEANINGFUL communication with your clients, as well as key strategic partners and centers of influence (association directors, sponsors, referral partners, etc.). Practically every business I know fails to do...
Why YouTube is super-critical for managed service providers
YouTube is the second most popular search engine, behind its owner, Google. This means that YouTube, the online video service, is also a powerful search engine. It is nothing new and has been around for years. So, why do so...
Build a sales pipeline that takes your MSP to the next level
Traditionally, many MSP businesses have relied heavily upon referrals from their current customer base to generate additional prospective clients. For the most part, leveraging referrals serves MSPs well. It may very well continue to be a significant source of new...
Unsubscribes are actually a GOOD thing for email marketing
The other day, I was on a conference call with one of my regular MSP marketing clients. I consider them as someone who I’ve had a great relationship with over the past few years. We were preparing a new email...
