Category: Sales & Marketing
Carrie Simpson: What to look for when hiring a telemarketer for your MSP
When hiring a telemarketer for your MSP, you have to choose between recruiting two different types of candidates. You can hire an experienced caller or someone who’s brand new to calling. At first glance, hiring an experienced caller appears to have...
Robin Robins: MSP Marketing 101 – When Opportunity Comes Your Way, GRAB IT
By the time you read this, Hurricane Harvey will be old news (I’m writing this just AS it’s starting to pop up on the news radar). As one client pointed out on the Technology Marketing Toolkit member portal, how many...
Managed services demand driven by need to augment, not replace internal IT
Now that more application workloads than ever are running in either a public cloud or a third-party data center, it appears IT organizations are starting to appreciate the value of managed services. A new Voice of the Enterprise survey of...
Robin Robins: Fortune-making truths about media, money, and marketing process
Here’s a truth many small business owners DON’T want to embrace, much less give recognition to: The more marketing media you can use simultaneously, the more money you’ll make. You’ll also be a LOT less FRAGILE and vulnerable to an...
Carrie Simpson: Using events to create better prospecting results
Telephone prospecting is an effective way to generate new sales leads. For an average prospector, one out of every 200 calls results in an appointment, and for most average companies, one out of every three appointments leads to a new...
Is going “all in” with Facebook marketing the right strategy for your MSP?
Facebook, no doubt, is the largest social network today. Every day, all sorts of people from all sorts of places post about life events or what’s happening with their businesses, and make connections with long-lost friends, new neighbors, and others....
Robin Robins: What a casket sales company can teach you about lead generation
Here’s a product you don’t see advertised very often: caskets. So when I saw a company advertising them one morning on national TV, it caught my attention. Unfortunately, I missed the company name — however, the biggest, most glaring FAIL...
Robin Robins: Where’s The BEEF?
I’m sure that a certain younger reader will NOT understand that reference — so google it. Back in the ’80s, “Where’s THE BEEF?” was a hugely successful catchphrase that kicked off a flurry of memed merchandise and became as popular...
This one blog post can put your MSP marketing into high gear
Trust me—This isn’t a blog post you want to skim through. You should print it off, study it, and bookmark it so you can reference it over and over again. The “Wild West” of MSP marketing is here. It’s been...
Carrie Simpson: How to use WannaCry to sell your MSP Services
Aren’t you tired of seeing every second post on LinkedIn being about how none of so-and-so’s clients got hit with WannaCry ransomware and how so-and-so can help protect from it? Are you bored of reading about it by now? I...
