Category: Sales & Marketing

blogging
The Art of Blogging in Four Simple Steps

The Art of Blogging in Four Simple Steps

In the late 1990s, what began as a way for people to keep an online diary of happenings in their personal lives blossomed into what is now referred to as “blogging.” Largely fueled by the decline in print journalism, organizations...

/ April 13, 2016
marketing
Simple steps for getting your MSP marketing on the right track

Simple steps for getting your MSP marketing on the right track

Yes, marketing is a pain point for most MSPs. But it doesn’t have to be. If you take the time to assess what you really need to get done, doing it will become that much easier. The fact is, no...

/ March 15, 2016
6 Bad marketing habits that MSPs need to break

6 Bad marketing habits that MSPs need to break

Marketing can be a real Achilles’ heel for IT service providers. You can have the tech side of the business down cold and provide outstanding customer service, but if you aren’t bringing in new business it’s going to create problems...

/ March 9, 2016
market leaders
Why MSPs should target companies that aren’t market leaders

Why MSPs should target companies that aren’t market leaders

When it comes to drumming up new business, just about every IT service provider knows to segment opportunities by vertical industry. But rather than going after the market leaders in each vertical segment, IT service providers might be better off...

/ February 26, 2016
social media marketing
Ask an MSP Expert: How can I make it easier to manage social media for my MSP business?

Ask an MSP Expert: How can I make it easier to manage social media for my MSP business?

  Q: The MSP business I work for is using social media marketing to promote our IT services, but nobody on my team comes from a marketing background. We get the basics of how social media works, but it can...

/ January 4, 2016
marketing plan
What your 2016 marketing plan is missing

What your 2016 marketing plan is missing

As you close out 2015 and bring in the new year, use your downtime over the holidays to prepare your marketing plan for 2016. Growing your business, as Marcus Lemonis of CNBC’s The Profit puts it, is all about people,...

/ December 15, 2015
msp lead generation
Ask an MSP Expert: What are some ways to find new prospects in my market?

Ask an MSP Expert: What are some ways to find new prospects in my market?

Q: I’ve recently started working in sales and marketing for a local MSP company. Right now, besides the business owner, I’m the only person focused on bringing in new business. With limited resources, how can I reach new prospects in...

/ December 7, 2015 / 1 Comment
executive communication
7 Things MSPs Need to Stop Saying to Their Customers

7 Things MSPs Need to Stop Saying to Their Customers

In an interview, presentation, or meeting, what you don’t say has significant impact on how your message is received and remembered. In fact, it’s often as important as what you do say. As an executive communications coach, I constantly remind our...

/ November 30, 2015
compliance as a service
How to use Compliance-as-a-Service to set your MSP business apart

How to use Compliance-as-a-Service to set your MSP business apart

It seems like every day I get a call from a stressed out IT service provider asking how to differentiate themselves from their competition. After all, in a world where 99.9 percent of IT service organizations all say the same...

/ November 4, 2015
business problems
What to do when EVERYTHING goes wrong and problems abound

What to do when EVERYTHING goes wrong and problems abound

Earlier this year Starbucks CEO Howard Schultz was harpooned by the media and customers for the poorly conceived “Race Together” campaign that encouraged baristas and store managers to engage customers in conversations about racial tension and inequality by writing #RaceTogether...

/ September 28, 2015