Category: Sales & Marketing
3 tools for coaxing the truth out of prospects
You won’t find conversations where white lies are more plentiful than those with prospects. They like to play their cards close to the chest, especially early on in the relationship. How many times have you asked how happy they are...
Tip Tuesday: Making an Impactful Customer Connection
Are you connecting with your customers effectively? Even with new technology at our fingertips, businesses still rely heavily on email and phone calls as a means of communication. In a 2018 report, The Radicati Group estimated that the number of...
Growth Hacking for MSPs: Fundamentals
The future of business is technical. From a marketing perspective, this theoretical strategy, known as “growth hacking” has bounced around Silicon Valley for almost decades with companies such as Dropbox, Zynga, and Instagram leading the way. As more tools are...
Why core values play a bigger part in marketing your MSP than you think
I was on the phone with one of my MSP marketing clients the other day and at a certain point, the topic of conversation turned away from business and towards a topic of interest to both of us: TED Talks.
Fortune-making truths about media, money, and marketing process
Here’s a truth that many small business owners DON’T want to embrace, much less give recognition to: the more marketing media you can use simultaneously, the more money you’ll make. You’ll also be a LOT less vulnerable to an economic...
Backup stats to strengthen your marketing
Most MSPs could tell you stories about hard-headed gatekeepers and decision makers who bury their heads in the sand, unwilling to hear any amount of reason or argument against their point of view, but don’t worry. If there is anything...
Social media management platforms MSPs should consider
Social media can serve as a cost-efficient and highly valuable marketing tool. For MSPs to drive leads and other opportunities, their social media channels must have strong visibility and encourage engagement. However, with many businesses having accounts on multiple social...
Navigating the great IT sales paradox
One of the most frustrating things IT services providers need to contend with these days is that while the sales funnel has collapsed, it’s actually taking longer than ever to close a deal.
3 Key steps to building the perfect email marketing campaign
While email may not seem like the most avant-garde medium, the truth is the average dollar spent on email marketing leads to a return on investment of nearly $40. It is among the most effective marketing tools when used correctly,...
Tip Tuesday: 5 MSP marketing tips for World Backup Day
Most MSP’s have run into customers or prospects that refuse to add a backup solution or upgrade from their current one to another that better meets their needs. They believe that their current set-up is satisfactory because the decision makers...
