Category: Sales & Marketing
Robin Robins: Declare independence from random acts of marketing
One of the biggest reasons people fail in marketing is that they never get beyond random, episodic campaigns to marketing assets built on SYSTEMS and PROCESS. The other day a marketing manager asked if we had any “summer” campaigns she...
Carrie Simpson: The Myth of the Outbound Stack
Many companies are now spending thousands per sales rep per month on complicated technology sales prospecting “stacks.” That’s fine, if that’s where you want to invest your sales and marketing spend. But, at $1,000 per seat per month with my current...
Brad Stoller: Is talent temptation hurting your sales pipeline?
When it comes to growing a business, talent can be both a blessing and a curse. That might sound like a strange idea at first, but having natural talents can influence the choices we make and impact the growth of...
MSP marketing is an opportunity to have a conversation
People view marketing in a wide range of different ways and, unfortunately, almost all of them are wrong. Some see it as a proverbial megaphone — a chance to blast their message out into the ether to see how far...
Happy customers are great lead generators
As a successful MSP, you look to your peers for validation of a vendor, specific technology, or a new service model. Your customers do the same, and when they’re happy, business is good—and your marketing should be even better! There...
Memorable sales: Why drip marketing may be a crutch
I think I’ve had something wrong about sales for a long time. I followed the classic wisdom of playing the numbers. If I met with 40 qualified opportunities (prospects that fit my ideal or “bread-and-butter” prospect profile), I would be...
How your MSP marketing can help you scale your business
As someone who spends his days, day in and day out, marketing for MSPs, there’s a mistake I see MSPs and other technology-related businesses make time and again that I’d like to shed a little light on. Scalability — that...
5 Tips for working with the press
Before the Internet, blogging, and social media, businesses relied heavily on advertising and public relations to build brand awareness. The joke among marketing leaders to clients was, “You either pray for space or pay for space—or both.” Fast forward from...
Robin Robins: 10 marketing MUSTS for every campaign
The other day, as we were talking, a client shared with me an e-mail campaign sent out to close to 400 prospects WITH phone follow-up that generated a big fat ZERO. To be clear, not one of MY campaigns, but...
4 Ways to escape the new business turtle position
Most MSP business owners desire growth. They want to bring in more MSP new business. They want new sources of referrals. They want to have a bigger impact and reach more people with their expertise. The challenge that we often...
