Category: Sales & Marketing

email marketing
Ask an MSP Expert: How can I optimize my email marketing efforts for my MSP business?

Ask an MSP Expert: How can I optimize my email marketing efforts for my MSP business?

Q: I’ve been regularly emailing my list of prospective small business customers, and I’m getting the hang of it. But, I feel like I could be doing more to make my emails even more effective. How can I optimize my...

/ September 28, 2015
asking for referrals
How to ask for referrals for your managed services business

How to ask for referrals for your managed services business

Most of our clients come to us when their well of word-of-mouth referrals has dried up. That’s a reactive approach to business development. As a managed services provider, you need a consistent flow of new leads to build a strong...

/ September 23, 2015
How to get other people to pay for your MSP marketing

How to get other people to pay for your MSP marketing

Since the early days of IT consulting, IT service organizations have struggled to figure out marketing and find a way to pay for it. For many managed service organizations, marketing can feel like some kind of magic that only a...

/ September 22, 2015
3 Lessons I learned at Content Marketing World 2015

3 Lessons I learned at Content Marketing World 2015

After spending four jam-packed days in Cleveland learning from some of the smartest people in the content marketing industry, I have so much I want to share with the managed service providers we work with.

/ September 16, 2015
data centers
Ask an MSP Expert: Should I host my customers’ data myself or use a third-party vendor?

Ask an MSP Expert: Should I host my customers’ data myself or use a third-party vendor?

Q: I’m recently opened my own MSP business and am trying to find ways to reduce costs. Is it beneficial to host my own data center? Or would it be cheaper for me to leverage a third-party cloud provider to...

/ September 14, 2015
rebranding
IT service providers: Don’t wait another decade to rebrand

IT service providers: Don’t wait another decade to rebrand

If your business is evolving, your brand should be evolving faster. If you haven’t touched your brand in the last five to 10 years, it’s time. Stop what you are doing and look around. Do you have a brand that...

/ August 27, 2015
Boost your MSP marketing with SEO

Boost your MSP marketing with SEO

If you’re a managed service provider looking to grow your business, you’ve undoubtedly given some thought to how you will generate new leads. While you need to know where to look to uncover your next batch of prospects, remember that...

/ August 18, 2015
improving msp business
7 easy ways for MSPs to improve their business

7 easy ways for MSPs to improve their business

Today’s managed services industry is becoming increasingly crowded with service providers competing for attention and dollars from small business prospects. Some IT service providers cite a lack of sales expertise as their primary obstacle to winning new business, while others...

/ July 27, 2015
marketing fundamentals
MSP marketing fundamentals for non-marketers

MSP marketing fundamentals for non-marketers

Looking at some of the preliminary data from our MSP Sales and Marketing Survey, I see a clear indicator that a majority of the service providers we talk to don’t have a full-time resource dedicated to marketing. While this isn’t...

/ July 23, 2015
cold calling for msps
Hot tips for effective cold calling during slow summer months

Hot tips for effective cold calling during slow summer months

Cold calling is a numbers game. It gets a whole lot harder in the summer months for a few reasons — one of them is plain old prospect unavailability. You can’t control the fact that all of your prospects are...

/ July 22, 2015