Category: Sales & Marketing
How to build an active referral network
Most companies have three different types of clients. First, you have The Evangelists. These clients are likely already bringing passive referrals to you. Passive referrals are fantastic. As the name indicates, a passive referral is something you don’t have to...
All roads lead to managed services
In the marketing game, all managed IT service companies are trying to acquire more leads for managed services. However, many continue to be highly disappointed when their direct mail, Google AdWords, and other campaigns fall short of accomplishing this. Why...
Ask an MSP Expert: How to use compliance as an MSP sales tool
Q: I’m an MSP business owner, and we service a variety of small business customers in our area, providing IT services to schools, healthcare providers, and other local small businesses like law firms. My salesperson is struggling to bring in...
Ask an MSP Expert: How to overcome challenges with selling Office 365
Q: I’m the dedicated sales person at an IT services company, and we’ve typically focused on providing break-fix services. Many of our customers need the SaaS productivity tools in Microsoft Office 365, so we are looking to start selling and...
How advocate marketing can help grow your MSP business
Last month I had the pleasure of attending Influitive’s Advocamp conference in San Francisco. If you’re wondering what advocate marketing is, don’t worry, I was, too. The three-day event focused on just that — explaining the purpose and showcasing the...
The future of social media and your employees
Recently, I had the privilege of attending the Social Tools Summit in Boston. I run our social media efforts here at Intronis, so I was really excited to see what I could learn at this conference that focuses exclusively on...
Ask an MSP Expert: My sales team is struggling to hit their numbers – how can I help?
Q: We have a sizable sales team at my MSP, and we’re committed to investing in our sales department to grow our business. We have some great new hires on the team, but we’re struggling to reach our new bookings...
The Art of Blogging in Four Simple Steps
In the late 1990s, what began as a way for people to keep an online diary of happenings in their personal lives blossomed into what is now referred to as “blogging.” Largely fueled by the decline in print journalism, organizations...
Simple steps for getting your MSP marketing on the right track
Yes, marketing is a pain point for most MSPs. But it doesn’t have to be. If you take the time to assess what you really need to get done, doing it will become that much easier. The fact is, no...
6 Bad marketing habits that MSPs need to break
Marketing can be a real Achilles’ heel for IT service providers. You can have the tech side of the business down cold and provide outstanding customer service, but if you aren’t bringing in new business it’s going to create problems...
