Category: Sales & Marketing
Robin Robins: Let’s talk about what should REALLY scare you as an MSP
Fears are odd things. I met a guy once who makes a living wiggling into tiny, dark crawl spaces under houses where mold, feces, poisonous spiders, snakes, rats, and other unsavory things abound, and he was impressed by my fearlessness...
Stuart Crawford: The biggest mistake MSPs make on Twitter
For the record, I wasn’t a fan of Twitter. I thought it was just a bunch of noise. I actually compared it to having a conversation at a nightclub while a death-metal band played with their amps turned up to...
Carrie Simpson: What to look for when hiring a telemarketer for your MSP
When hiring a telemarketer for your MSP, you have to choose between recruiting two different types of candidates. You can hire an experienced caller or someone who’s brand new to calling. At first glance, hiring an experienced caller appears to have...
Robin Robins: MSP Marketing 101 – When Opportunity Comes Your Way, GRAB IT
By the time you read this, Hurricane Harvey will be old news (I’m writing this just AS it’s starting to pop up on the news radar). As one client pointed out on the Technology Marketing Toolkit member portal, how many...
Managed services demand driven by need to augment, not replace internal IT
Now that more application workloads than ever are running in either a public cloud or a third-party data center, it appears IT organizations are starting to appreciate the value of managed services. A new Voice of the Enterprise survey of...
Robin Robins: Fortune-making truths about media, money, and marketing process
Here’s a truth many small business owners DON’T want to embrace, much less give recognition to: The more marketing media you can use simultaneously, the more money you’ll make. You’ll also be a LOT less FRAGILE and vulnerable to an...
Carrie Simpson: Using events to create better prospecting results
Telephone prospecting is an effective way to generate new sales leads. For an average prospector, one out of every 200 calls results in an appointment, and for most average companies, one out of every three appointments leads to a new...
Is going “all in” with Facebook marketing the right strategy for your MSP?
Facebook, no doubt, is the largest social network today. Every day, all sorts of people from all sorts of places post about life events or what’s happening with their businesses, and make connections with long-lost friends, new neighbors, and others....
Robin Robins: What a casket sales company can teach you about lead generation
Here’s a product you don’t see advertised very often: caskets. So when I saw a company advertising them one morning on national TV, it caught my attention. Unfortunately, I missed the company name — however, the biggest, most glaring FAIL...
Robin Robins: Where’s The BEEF?
I’m sure that a certain younger reader will NOT understand that reference — so google it. Back in the ’80s, “Where’s THE BEEF?” was a hugely successful catchphrase that kicked off a flurry of memed merchandise and became as popular...
