Category: Sales & Marketing
What your 2016 marketing plan is missing
As you close out 2015 and bring in the new year, use your downtime over the holidays to prepare your marketing plan for 2016. Growing your business, as Marcus Lemonis of CNBC’s The Profit puts it, is all about people,...
Ask an MSP Expert: What are some ways to find new prospects in my market?
Q: I’ve recently started working in sales and marketing for a local MSP company. Right now, besides the business owner, I’m the only person focused on bringing in new business. With limited resources, how can I reach new prospects in...
7 Things MSPs Need to Stop Saying to Their Customers
In an interview, presentation, or meeting, what you don’t say has significant impact on how your message is received and remembered. In fact, it’s often as important as what you do say. As an executive communications coach, I constantly remind our...
How to use Compliance-as-a-Service to set your MSP business apart
It seems like every day I get a call from a stressed out IT service provider asking how to differentiate themselves from their competition. After all, in a world where 99.9 percent of IT service organizations all say the same...
What to do when EVERYTHING goes wrong and problems abound
Earlier this year Starbucks CEO Howard Schultz was harpooned by the media and customers for the poorly conceived “Race Together” campaign that encouraged baristas and store managers to engage customers in conversations about racial tension and inequality by writing #RaceTogether...
Ask an MSP Expert: How can I optimize my email marketing efforts for my MSP business?
Q: I’ve been regularly emailing my list of prospective small business customers, and I’m getting the hang of it. But, I feel like I could be doing more to make my emails even more effective. How can I optimize my...
How to ask for referrals for your managed services business
Most of our clients come to us when their well of word-of-mouth referrals has dried up. That’s a reactive approach to business development. As a managed services provider, you need a consistent flow of new leads to build a strong...
How to get other people to pay for your MSP marketing
Since the early days of IT consulting, IT service organizations have struggled to figure out marketing and find a way to pay for it. For many managed service organizations, marketing can feel like some kind of magic that only a...
3 Lessons I learned at Content Marketing World 2015
After spending four jam-packed days in Cleveland learning from some of the smartest people in the content marketing industry, I have so much I want to share with the managed service providers we work with.
Ask an MSP Expert: Should I host my customers’ data myself or use a third-party vendor?
Q: I’m recently opened my own MSP business and am trying to find ways to reduce costs. Is it beneficial to host my own data center? Or would it be cheaper for me to leverage a third-party cloud provider to...
