Category: Sales & Marketing
4 Ways to escape the new business turtle position
Most MSP business owners desire growth. They want to bring in more MSP new business. They want new sources of referrals. They want to have a bigger impact and reach more people with their expertise. The challenge that we often...
Carrie Simpson: Creating long-term prospecting success
If you had asked some our very first customers three or six months into their first campaign with us at Managed Sales Pros, many of them would have declared their programs a failure. Zero deals closed. Many of them left...
Why security should be a pillar in your MSP marketing strategy
Looking back on my two decades of industry experience, one thing I can say for sure is that while the digital era has brought a huge number of benefits with it, it’s also brought a number of significant disadvantages, too....
Robin Robins: The Shiny-New-Penny Syndrome
One of the 1,100+ Boot Camp attendees wrote a rather extensive note, providing feedback that the sessions were worthless and nothing of value could be gained or learned. She mentioned the “lack of new campaigns” as one of her main...
Carrie Simpson: Thought leadership prospecting the right way
Thought leadership prospecting combines personalized interactions with automated marketing touches. It uses carefully curated content and intelligent one-on-one discussions to begin and nurture relationships with qualified prospects. The good news is that you can start thought leadership prospecting using the...
Angela Leavitt: 7 key marketing KPIs for MSPs
The beginning of any new year is an exciting time for MSPs, especially when it comes to your sales and marketing efforts. You have a blank slate and, hopefully, another full year of data from which to learn and move...
Brad Stoller: When to drink the Kool-Aid and trust a sales coach
The entrepreneurial spirit that drives many business owners imbues them with key advantages. Entrepreneurs are resilient. They are creative. They are willing to separate from the herd and take the path less traveled. This nonconformist mentality is an advantage in...
Robin Robins: You’re NOT fooling anyone with your weak USP
At Technology Marketing Toolkit’s Rapid Implementation Workshop, we cover the USP, or unique selling proposition, in detail: what it is, what it is not, how to develop it, and how to use it in your sales and marketing to unseat...
Carrie Simpson: Land grab sales – It’s happening now!
There are two types of prospecting campaigns. The first type of campaign is called a “displacement campaign.” It’s the type of campaign you plan and execute when most of your prospects are already using a competitor. The second type of prospecting...
Nate Freedman: Is your MSP wasting money on the wrong type of marketing?
As a marketing professional with more than a decade of entrepreneurial experience, I tend to spend a lot of time talking to managed services providers about the ways that they can use digital marketing to continue to grow and evolve...
