Category: Sales & Marketing
How to capture customers’ attention so they read your email newsletters
An email newsletter is a useful marketing tool that you can use to keep in contact with current and potential customers. However, your customers will never read the newsletter’s articles if they don’t open the email. That’s why the email...
5 Sales tips for brand-new MSPs
Every day I get calls from brand-new MSPs asking how much our services cost. I send them away with some advice and this painful truth: You can’t job out your sales prospecting until you’ve become successful at sales prospecting! It’s...
Stuart Crawford: What I’ve learned from 25 years in Managed IT
I can’t believe I’ve been in the managed IT business for 25 years this year. From my early years starting out as a Banyan Vines system administrator to getting through Novell and Microsoft’s certification programs and launching my own MSP...
4 Tips from an MSP marketing pro
As an MSP, it’s challenging enough just to manage SMBs’ systems and keep up with the day-to-day customer demands, never mind trying to build a sales and marketing program for your business. But, with good marketing comes growth, both for...
19 Essential marketing metrics for MSPs
If you’re like most MSPs, you may find marketing … well … aggravating. There are so many strategies, tactics, and platforms to manage, so it can be difficult to know what is working — or IF your marketing is working...
3 Things to consider before hiring a telemarketer for your MSP
Many managed service companies choose to hire in-house instead of outsourcing their sales appointment setting. There are pros and cons, and I’m going to share with you some things you should consider before you make your choice.
The 5 can’t-skip stages of an effective email marketing cycle
If there’s one thing I’ve learned in my 25 years in the managed IT services business, it’s that I must continue to learn something new to benefit our clients each and every day. I start working toward that goal bright...
How to get through to those prospects you’re ready to give up on
One time I lost my car keys when we were camping. I spent two hours looking for those keys, tracing my steps, looking in the grass, looking in the bathroom, looking at the playground. Then I gave up and called...
How to build an active referral network
Most companies have three different types of clients. First, you have The Evangelists. These clients are likely already bringing passive referrals to you. Passive referrals are fantastic. As the name indicates, a passive referral is something you don’t have to...
All roads lead to managed services
In the marketing game, all managed IT service companies are trying to acquire more leads for managed services. However, many continue to be highly disappointed when their direct mail, Google AdWords, and other campaigns fall short of accomplishing this. Why...
