Category: Sales & Marketing
3 reasons a hot lead goes cold (and how to keep it from happening)
You had a great first call. It led to a great first meeting, and you’ve written the best managed services proposal ever. You’re ready to present it, but when you call your prospect to arrange a time, they aren’t responding....
Ask a MSP Expert: What’s the best way to package my managed services?
Q: My clients always want to pick and choose what services they get and I feel like they usually miss something important. How do I package my services to make sure they’re getting what they want, while also making sure...
3 Important Lessons from Experienced MSPs
We work with IT service providers of all kinds, some established service providers, and some just getting started. We try to drive Partners’ success by helping them learn from the experiences of their peers. So, earlier this week, I held a...
Ask an MSP Expert: How to prepare my MSP business for Windows 10 release
Q: Microsoft’s Windows 10 is being released on July 29. What opportunities does this present to my MSP business? How can I use this release to sell my services and connect with my customers? The announcement that Windows 10...
Ask an MSP Expert: How to use PPC advertising to elevate your MSP marketing efforts
Q: I’m an established managed service provider and just opened another office in a nearby metro area where there’s tons of new prospects— and tons of competition. One of my friends suggested using pay per click advertising as a...
Ask an MSP Expert: How to help your customers understand Windows Server 2003 end of life
Q: As an MSP business owner, I know Windows Server 2003 end of life (EOL) is coming up fast. The end of support is only a month away, and I haven’t heard a peep from some of my small business...
MSP Marketing tactics that will drive more sales
We know that growing your business is a top goal. However, broad goals like this can feel daunting without a plan in place. You can’t rely solely on word of mouth referrals to maintain consistent growth (though they should fit...
Ask an MSP Expert: How to price cloud backup services
Q: As an IT service provider, my business has always offered a handful of services to our small and medium-sized business customers, and we’ve done well. But I know we can be even more successful. Specifically, we know that offering...
Ask an MSP Expert: How to take your MSP marketing strategy to the next level
Q: My IT services business has always relied on referrals and word of mouth to bring in new customers, and it’s worked well for us. Now it’s time for us to expand our reach to the small to medium-sized businesses...
Cold calling tips for MSPs: Should I focus on a specific offering?
One of the first questions a client usually asks me is whether or not they should focus on a particular offering when they are looking for new business via cold calling. The answer is a very definitive “Sometimes!”