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Market your MSP
Brad Stoller: How to market your MSP with dignity

Brad Stoller: How to market your MSP with dignity

The loudest voices in marketing can paint a picture where late-night infomercials, cheesy banner ads, and pushy salespeople represent the standard of what marketing is and should be. While there is no shortage of bad marketing out there, it is...

/ December 27, 2017 / 3 Comments
ai sell
Using AI to cross-sell and upsell

Using AI to cross-sell and upsell

Increasing revenue, particularly with a good margin, is a major focus for any business. Many managed service providers (MSPs) find themselves in a situation where they have gotten off the ground and survived mainly through gaining passing trade with strong...

/ March 20, 2024 / 2 Comments
MSP marketing
Inbound vs. outbound marketing: Which is right for your MSP?

Inbound vs. outbound marketing: Which is right for your MSP?

As a small to mid-sized managed service provider (MSP) owner, you’ve probably relied heavily on word-of-mouth referrals. There’s absolutely nothing wrong with this. Word-of-mouth is the best lead generator – it shows you do great work, prospects are already excited...

/ February 22, 2024 / 2 Comments
Tech Time Warp: Fondness and appreciation for the floppy disk

Tech Time Warp: Fondness and appreciation for the floppy disk

The BBC recently reported Japanese digital minister Taro Kono had “declared war” on floppy disks. Approximately 1,900 Japanese government activities still require the use of floppy disks, along with CD-ROMs and other outdated technology. Kono vowed to seek regulatory updates...

/ September 16, 2022 / 2 Comments
Podcast: How SOC-as-a-Service detects and prevents cyberattacks

Podcast: How SOC-as-a-Service detects and prevents cyberattacks

In our previous episode of the SmarterMSP Podcast, Fleming Shi, Chief Technology Officer at Barracuda Networks, shared his insights on the best cybersecurity defense against ransomware attacks. In this latest episode, we continued the conversation with Jimmy Hatzell, discussing the...

/ November 1, 2021 / 2 Comments
2022 should see more spending on security

2022 should see more spending on security

The annual State of IT report released by Spiceworks Ziff Davis, a global marketplace that connects technology buyers and sellers with the most actionable and precise intent data, shows that managed services spending is projected to increase in 2022. One specific...

/ October 27, 2021 / 2 Comments
Why MSPs choose Barracuda XDR

Why MSPs choose Barracuda XDR

As cyberthreats continue to get more invasive and damaging, managed service providers (MSPs) and their clients are searching for better ways to protect and defend against them. One of the most effective and popular solutions in the market today is...

/ October 5, 2021 / 2 Comments
3 MSP marketing ideas for National IT Professionals Day

3 MSP marketing ideas for National IT Professionals Day

Thanks to social media and marketing, there’s a holiday every day of the year. These social media or marketing holidays are a great way to engage with your audience through MSP marketing, build brand awareness, offer sales or specials, and...

/ September 21, 2021 / 2 Comments
Cybersecurity threat advisory: Lockbit ransomware on the rise

Cybersecurity threat advisory: Lockbit ransomware on the rise

Global consulting firm Accenture was recently hit by a ransomware attack that was allegedly carried by the ransomware group, LockBit. In response, SKOUT Managed XDR (now a Barracuda offering) has updated their threat intelligence to include key indicators of compromised...

/ September 7, 2021 / 2 Comments
The new type of ransomware: Fake ransomware

The new type of ransomware: Fake ransomware

According to ThreatPost, ransomware has seen a significant uptick so far in 2021, with global attack volume increasing by 151 percent for the first six months of the year as compared to the first half of 2020. Businesses owners are...

/ August 25, 2021 / 2 Comments