Most Discussed Posts
IBM could finally be moving in the right direction
IBM has been having a rough time for, oh, the past five and a half years. The company has had declining revenue for 22 straight quarters, but yesterday while it still had declining revenue, Big Blue gave an earnings report...
Tech Time Warp: Steve Jobs’ NeXT Move
If someone tells you the NeXT computer was “Steve Jobs’ biggest failure,” consider that person uninformed (or a purveyor of clickbait). After all, if you’re reading this blog post on an Apple device, you’re benefiting from Jobs’ NeXT-level thinking. Like...
Robin Robins: MSP Marketing 101 – When Opportunity Comes Your Way, GRAB IT
By the time you read this, Hurricane Harvey will be old news (I’m writing this just AS it’s starting to pop up on the news radar). As one client pointed out on the Technology Marketing Toolkit member portal, how many...
Time for MSPs to get ready for the coming IoT data storm
There’s a storm of data coming unlike any other, and savvy managed service providers should be gearing up for it now. A new report from 451 Research suggests that organizations planning to implement Internet of Things (IoT) projects expect to...
IBM is still struggling to find success in the cloud
IBM’s filed its Q2 2017 earnings report this week, which was never a pretty sight in recent years, and sure enough the company suffered through its 21st straight quarter of declining revenue. It’s an astonishing streak. If IBM were a...
5 Critical behaviors of successful managed IT services companies
Yes, it’s true. There are managed IT services companies out there that understand the critical importance marketing and sales play in the success of their business. Regardless of their size, these IT service companies have transitioned from being a technology-focused...
Top 10 places to get your technology news
As an IT service provider, it’s essential to stay up to date on the latest security threats and industry trends. Whether you’re looking for some useful information to share on social media with your prospects and customers, or educating yourself...
Objection-handling tips: Keep the sales conversation going
Once in a while when cold calling for your MSP, you’re likely to encounter what we describe as the managed services perfect storm: a company with at least 20 computers (but less than 50), who is unhappy with their current...
4 ways to hire an effective in-house telemarketer for your MSP
Hiring a great telemarketer isn’t easy. While their salaries may not be the costliest part of your payroll, the opportunity cost that comes along with making a poor hire is very high. Think of sales prospecting like an opportunity bank...
Ransomware moves into the cloud
One of the assumptions many people make about cloud services is that someone is responsible for maintaining security of the environment. That’s true as far as the service itself is concerned, but any data loaded onto those cloud services is...