What rising AI costs mean for MSPs
As more organizations successfully adopt artificial intelligence (AI), many are discovering that success comes with a growing challenge: managing costs. A recent survey of 700 engineering leaders and practitioners from organizations with more than 1,000 employees found that 26 percent...
The customer profitability problem MSPs can’t ignore
It’s margins that matter – not volumes. Several years ago, I wrote about the importance of identifying customers who cost an MSP money and those who drive profits. Today, that distinction matters more than ever. While many MSPs still focus...
The MSP playbook for agentic AI
For years, AI helped security teams detect threats faster while humans remained responsible for taking action. Agentic AI changes that model. Today’s tools can isolate endpoints, disable accounts, block traffic, and launch remediation workflows automatically. The speed benefits are clear,...
Why your PSA isn’t a CRM anymore
Your PSA (professional services automation platform) was built to run service delivery. It was not built to run sales. Smaller MSPs can use a PSA as a CRM until sales activity increases or large amounts of prospect data enter the...
Sales & Marketing
6 Ways to improve your MSP’s AI search visibility
You’ve spent years packing your website with content that proves your IT expertise across service pages, blog posts, and case studies. Now buyers ask ChatGPT, Perplexity, and other AI tools about the top MSPs. They don’t browse IT providers’ webpages,...
“We already have an MSP website” isn’t the same as being found online
Two years ago, your managed service provider (MSP) invested in a website redesign. New layout, updated copy, maybe a fresh logo treatment. You paid the invoice and moved on, because the work was done. Except the work wasn’t done. The...
The real reason MSP owners avoid marketing (and why it always catches up with them)
I’ve had a version of this conversation hundreds of times. An MSP owner comes to me frustrated. They’ve tried a few things, nothing has stuck, and now they’re thinking about hiring a marketing coordinator. Someone to “handle” it. Someone to...
Security
Cybersecurity Threat Advisory: AI-Powered Server Attacks
Cybersecurity researchers have identified a threat actor that leverages artificial intelligence throughout the attack lifecycle to conduct search engine optimization (SEO) fraud, steal data, and maintain persistence in compromised environments. What is the threat? The threat actor, UAT-10147, uses a...
Cybersecurity Threat Advisory: ShieldCrash Grants SYSTEM Access
Security researcher Nightmare Eclipse has released a new Microsoft Defender zero-day exploit called ShieldCrash, shortly after Microsoft’s September 2026 Patch Tuesday updates. According to the researcher, ShieldCrash bypasses the fix for the previously patched ShieldBreak Defender privilege escalation vulnerability. What...
How MSPs can bridge the security leadership gap
CISOs and SMBs are not a combination you often see. Not because SMBs don’t need security leadership. Regulatory pressure, cyber insurance requirements, and customer security questionnaires are making strategic security leadership a necessity. The challenge is cost. A skilled CISO...
Better Business
Clients are rethinking what they want from their MSP
A survey of 400 executives from Global 2000 companies conducted by the Information Services Group (ISG) found that more than three-quarters (77 percent) believe it is more important than ever for service providers to demonstrate productivity improvements and deliver measurable...
Turning regulatory pressure into predictable revenue for MSPs
An MSP owner almost needs to be a lawyer or legislator these days to keep up with the ever-changing regulatory landscape or at least have one on speed dial. There is a lot to navigate, from state privacy laws and...
The MSSP advantage: Why demand for managed security services keeps growing
The global managed security services market is projected to reach $66.83 billion by 2030, representing an 11 percent compound annual growth rate (CAGR), according to a new report from the research firm MarketsandMarkets. The survey results are hard to ignore...
Tech Insight
Tech Time Warp: Cryptolocker spreads fast and at great cost
Thirteen years ago, computer users in the United States were returning to the office after the long Labor Day weekend when reports began surfacing of a new virus: Cryptolocker. The concept of ransomware wasn’t new — it had started back...
Survey: AI readiness and data integration shape MSP loyalty
A recent survey of 600 IT and security decision-makers at organizations with 200 to 1,000 employees found that nearly two-thirds of respondents are considering switching to a new managed services provider (MSP) within the next 12 months. Conducted by market...
Tech Time Warp: Intel recalls its 1.13GHz Pentium III processor
It was billed as the “fastest x86 processor” ever manufactured, and maybe it was — when it worked properly. Twenty-six years ago, Intel had to pull its 1.13GHz Pentium III processor off the market only four weeks after its first...
