Results for: ask an expert
Middleware starts to head for the cloud
For as long as there have been applications, the need to integrate them has driven demand for middleware spanning everything from connectors and application servers to messaging and enterprise service bus technologies. In fact, without those technologies the opportunities to...
Coming to terms with fear and loathing of artificial intelligence
By now most IT leaders have accepted that large swaths of the routine functions performed inside and outside of the IT department will soon be automated thanks to advances in artificial intelligence (AI) applications employing machine and deep learning algorithms....
Robin Robins: Where’s The BEEF?
I’m sure that a certain younger reader will NOT understand that reference — so google it. Back in the ’80s, “Where’s THE BEEF?” was a hugely successful catchphrase that kicked off a flurry of memed merchandise and became as popular...
You, your customers, and GDPR
With less than 12 months to go until GDPR is enforceable, it is time to start looking at your customers, which services they subscribe to, and where you can help plug the gaps. Begin speaking with your direct contacts within...
This one blog post can put your MSP marketing into high gear
Trust me—This isn’t a blog post you want to skim through. You should print it off, study it, and bookmark it so you can reference it over and over again. The “Wild West” of MSP marketing is here. It’s been...
Majority of companies already falling behind on GDPR compliance
There are a little less than 260 working days between now and when the European Union is expected to implement a General Data Protection Rule (GDPR) that among other things fines companies up to 20 million euros or 4 percent...
Carrie Simpson: How to use WannaCry to sell your MSP Services
Aren’t you tired of seeing every second post on LinkedIn being about how none of so-and-so’s clients got hit with WannaCry ransomware and how so-and-so can help protect from it? Are you bored of reading about it by now? I...
Angela Leavitt: Why is MSP lead generation so hard?
I was just on the phone this morning with an MSP who was telling me all about “the good old days.” He said that back when he started his company in 1995, lead generation was easy. He was first to...
Robin Robins: How your thoughtless political rants are hurting your business
A news report I overheard but missed the source of: Employees are now wasting an average of two hours a day reading political news on Facebook and creating drama, stress, and resentment in their workplace as they argue over their...
Define Your Purpose. Share Your Story.
Purpose-driven marketing is making headlines, differentiating companies and influencing deals daily. Take a look at the “Helpful Honda” campaign, or the “American Express Small Business” campaign. Both deliver a halo-effect around the respective brands and for good reason. What they...
