Results for: ask an expert
5 Critical behaviors of successful managed IT services companies
Yes, it’s true. There are managed IT services companies out there that understand the critical importance marketing and sales play in the success of their business. Regardless of their size, these IT service companies have transitioned from being a technology-focused...
Growing IT security fatigue bodes well for MSSPs
The size of the opportunity for managed security service providers (MSSPs) has always been constrained by one dominant factor. Far too many IT organizations believe they can adequately defend their organizations despite all evidence to the contrary. But, a new report...
Ransomware is now a $1 billion industry
A new ransomware report from IBM Security finds that nearly one in two business executives have experienced ransomware attacks in the workplace, and 70 percent of those executives said their company has paid to regain access to encrypted data. In...
The trouble with customer satisfaction
A new report suggests that when it comes the customer experience being provided by IT service providers there’s plenty of room for improvement. But, who is ultimately responsible for this state of affairs is debatable. The 2016 Temkin Experience Ratings of Tech...
How to differentiate your MSP from the competition the right way
Over the years, I’ve learned that there are three things customers are looking for from their MSP: high quality, fast service, and low cost. But, you need to make sure those priorities are in the right order. If low cost...
Ransomware’s growing impact on healthcare security and HIPAA compliance
Ransomware skyrocketed in 2016, with the FBI reporting an average of 4,000 ransomware attacks per day — a 300-percent increase since 2015. This has been especially bad news for healthcare organizations, which have been hit hard by this type of...
4 Tips from an MSP marketing pro
As an MSP, it’s challenging enough just to manage SMBs’ systems and keep up with the day-to-day customer demands, never mind trying to build a sales and marketing program for your business. But, with good marketing comes growth, both for...
All roads lead to managed services
In the marketing game, all managed IT service companies are trying to acquire more leads for managed services. However, many continue to be highly disappointed when their direct mail, Google AdWords, and other campaigns fall short of accomplishing this. Why...
The secret to making your MSP email marketing explode
Email marketing is still very much alive. (Picture Dr. Frankenstein screaming from his lab, “IT’S ALIVE, IT’S ALIVE!”) Email marketing hasn’t gone anywhere, but what was once a great tool for reaching new customers has been tarnished by a bunch...
How to grow your business using SOPCulture (and lose 20 lbs.)
Go ahead, make a list. Use two columns: Your Business Goals vs. Your Business Challenges. Put down five goals, and five challenges. What did you come up with? Did your list look anything like this? GOALS: How do I grow...
