Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between.
Tag: Ask an MSP Expert
Ask an MSP Expert: How to use compliance as an MSP sales tool
Ask an MSP Expert: How to use compliance as an MSP sales tool
Q: I’m an MSP business owner, and we service a variety of small business customers in our area, providing IT services to schools, healthcare providers, and other local small businesses like law firms. My salesperson is struggling to bring in...
Ask an MSP Expert: How to provide reports to my customers
Ask an MSP Expert: How to provide reports to my customers
Q: A few of my small business customers are asking me about their monthly spend on data backup and are looking for some reporting to show them they are getting value from this expense and that everything is backed up...
Ask an MSP Expert: How to overcome challenges with selling Office 365
Ask an MSP Expert: How to overcome challenges with selling Office 365
Q: I’m the dedicated sales person at an IT services company, and we’ve typically focused on providing break-fix services. Many of our customers need the SaaS productivity tools in Microsoft Office 365, so we are looking to start selling and...
Ask an MSP Expert: My sales team is struggling to hit their numbers – how can I help?
Ask an MSP Expert: My sales team is struggling to hit their numbers – how can I help?
Q: We have a sizable sales team at my MSP, and we’re committed to investing in our sales department to grow our business. We have some great new hires on the team, but we’re struggling to reach our new bookings...
Ask an MSP Expert: Collect and incorporate customer feedback
Ask an MSP Expert: Collect and incorporate customer feedback
Q: My MSP business is looking to expand, and we’re planning to open offices in other cities and service customers in new verticals. It’s exciting, but I know that as businesses scale there are usually growing pains. Before we start...
Ask an MSP Expert: When should I sell appliance-based backup versus cloud backup?
Ask an MSP Expert: When should I sell appliance-based backup versus cloud backup?
Q: I’m trying to decide what type of backup to sell to one of my potential customers. I’ve typically been selling appliance-based backup, but now I’m looking to offer cloud backup as an option. I also want to be able...
Ask an MSP Expert: What should I include in my MSP’s newsletter?
Ask an MSP Expert: What should I include in my MSP’s newsletter?
Q: At my MSP, we’ve found that email marketing is an efficient way to reach our customers and prospects. Now that we’re comfortable with it, we want to send an email newsletter. We haven’t done this before and want...
Ask an MSP Expert: How can I get my customers to pay their bills?
Ask an MSP Expert: How can I get my customers to pay their bills?
Q: One of my customers hasn’t paid their bill for my IT services, and I’m not sure how to approach them about it. What steps should I take to get my customer to pay their bill? Are there any particular...
Ask an MSP Expert: How should I train a new sales person at my MSP?
Ask an MSP Expert: How should I train a new sales person at my MSP?
Q: My MSP business is growing, and I’m looking to expand our sales team to focus on bringing in even more business. Right now, my current sales people all started as technicians, and they’re good at speaking to small...
Ask an MSP Expert: How to tell if a prospect just isn’t that into you
Ask an MSP Expert: How to tell if a prospect just isn’t that into you
Q: I just met this small business prospect at a local networking event, and we had a great first conversation. It felt like we had a real connection, but I can’t tell if they feel the same way. I’ve...
