Tag: MSP Marketing
6 cybersecurity stats for MSPs to share with customers
For MSPs, cyber security is top of mind much more often than it is for your customers. With some SMB customers, it can be a struggle to not only illustrate the importance of this topic, but to explain that security...
Never offer a free technology audit when pitching MSP services
As a managed services provider, your “process” is more than just how you provide services to your clients every single day. It’s your key value differentiator — the rock-solid foundation upon which your competitive advantage is formed. Nobody does what...
Eliminating IT services competition through differentiation
How many times have you lost an opportunity to a competitor? It’s happened to me countless times over the years, and it never feels good. It’s even worse when I’ve invested hours—sometimes way too many—into crafting the perfect proposal, sometimes...
As an MSP, you can’t just be a marketer. You also need to be a storyteller
According to a recent study, in the 1970s people were exposed to roughly 500 different ads per day. That was when you took into account television ads, ads you would see reading the newspaper or magazines, and other things of...
MSP sales and marketing; a little process goes a long way
All too often, communication between sales and marketing fails — which can lead to missed opportunities. Then the debate begins, are the leads bad or is the rep unskilled? Maybe neither, maybe both. In either case, a defined process and...
Why marketing your MSP is more proactive than you realize
If you had to make a list of the best professional athletes of all time, Wayne Gretzky would undoubtedly be right at the top. For those unfamiliar, he wasn’t just the most successful hockey player to ever live. He was one of...
PR advice for IT service providers: How to make your words matter
We have all heard the phrase, “It’s not what you say, it’s how you say it.” And the truth is both are equally important. Yet, there’s another question that many ignore, and that’s the why behind the comments we make...
Robin Robins: Declare independence from random acts of marketing
One of the biggest reasons people fail in marketing is that they never get beyond random, episodic campaigns to marketing assets built on SYSTEMS and PROCESS. The other day a marketing manager asked if we had any “summer” campaigns she...
MSP marketing is an opportunity to have a conversation
People view marketing in a wide range of different ways and, unfortunately, almost all of them are wrong. Some see it as a proverbial megaphone — a chance to blast their message out into the ether to see how far...
How your MSP marketing can help you scale your business
As someone who spends his days, day in and day out, marketing for MSPs, there’s a mistake I see MSPs and other technology-related businesses make time and again that I’d like to shed a little light on. Scalability — that...
