Tag: MSP Marketing
As an MSP, you can’t just be a marketer. You also need to be a storyteller
According to a recent study, in the 1970s people were exposed to roughly 500 different ads per day. That was when you took into account television ads, ads you would see reading the newspaper or magazines, and other things of...
MSP sales and marketing; a little process goes a long way
All too often, communication between sales and marketing fails — which can lead to missed opportunities. Then the debate begins, are the leads bad or is the rep unskilled? Maybe neither, maybe both. In either case, a defined process and...
Why marketing your MSP is more proactive than you realize
If you had to make a list of the best professional athletes of all time, Wayne Gretzky would undoubtedly be right at the top. For those unfamiliar, he wasn’t just the most successful hockey player to ever live. He was one of...
PR advice for IT service providers: How to make your words matter
We have all heard the phrase, “It’s not what you say, it’s how you say it.” And the truth is both are equally important. Yet, there’s another question that many ignore, and that’s the why behind the comments we make...
Robin Robins: Declare independence from random acts of marketing
One of the biggest reasons people fail in marketing is that they never get beyond random, episodic campaigns to marketing assets built on SYSTEMS and PROCESS. The other day a marketing manager asked if we had any “summer” campaigns she...
MSP marketing is an opportunity to have a conversation
People view marketing in a wide range of different ways and, unfortunately, almost all of them are wrong. Some see it as a proverbial megaphone — a chance to blast their message out into the ether to see how far...
How your MSP marketing can help you scale your business
As someone who spends his days, day in and day out, marketing for MSPs, there’s a mistake I see MSPs and other technology-related businesses make time and again that I’d like to shed a little light on. Scalability — that...
Robin Robins: 10 marketing MUSTS for every campaign
The other day, as we were talking, a client shared with me an e-mail campaign sent out to close to 400 prospects WITH phone follow-up that generated a big fat ZERO. To be clear, not one of MY campaigns, but...
4 Ways to escape the new business turtle position
Most MSP business owners desire growth. They want to bring in more MSP new business. They want new sources of referrals. They want to have a bigger impact and reach more people with their expertise. The challenge that we often...
Why security should be a pillar in your MSP marketing strategy
Looking back on my two decades of industry experience, one thing I can say for sure is that while the digital era has brought a huge number of benefits with it, it’s also brought a number of significant disadvantages, too....