Tag: MSP opportunity
Mobile malware poses risks and opportunities for MSPs
With the pandemic scrambling workforces, reliance on mobile devices for routine work has increased. This is creating some cybersecurity concerns and statistics illustrating the hold that mobile devices have on workplaces are startling. For example, in the United Kingdom, 60 percent of...
Podcasting for MSPs: It’s about the audience and guest
After recently sitting down as a guest on the SmarterMSP podcast, I got to thinking about how podcasting, and the revolution that is currently taking place all around us, is truly one of the most exciting marketing opportunities I’ve seen...
MSPs need to keep an eye on “soft targets”
I talk to MSP owners weekly about cybersecurity trends in the industry and which trends are the most troubling. By far, what I hear about most in 2021 is ransomware. And the statistics bear out the fear of ransomware hitting...
Using MSP marketing to remain front of mind with customers
Previously, I wrote on SmarterMSP about removing serious mistakes from your MSP marketing activities that prevent them from being their most effective. In this post, I want to warn service providers of ways that their MSP marketing can fail to...
Difficult cloud migration experiences create demand for MSPs
A survey of 1000 IT decision makers suggests there is a much greater appreciation of just how challenging it is to manage a successful cloud migration of application workloads. Published by Next Pathway, a provider of a platform for automating...
Organizations need MSPs to become cloud security heroes
When not done right, cloud security can become a bit of a mess. Misconfigurations of cloud services are more widespread than ever at a time when cybercriminals have tools that enable them to discover vulnerabilities in a matter of minutes....
MSPs must follow the data to find the money
Savvy managed service providers (MSPs) need to be paying more attention to where data is being processed and analyzed because the pendulum is definitely swinging once again. The bulk of enterprise IT organizations today are in the midst of some...
MSPs and opportunities in autonomous vehicles
A new partnership announced this week between the University of Windsor’s The SHIELD Automotive Cybersecurity Centre of Excellence and South Korea’s Autocrypt will help foster the growth of autonomous vehicles and their usage in North America, including for small businesses,...
MSPs need to lead the charge toward observability
A significant number of organizations are finding it increasingly difficult to manage and maintain observability of cloud computing environments that are becoming more complex with each passing day. A survey of 400 senior IT professionals in the United States, Canada,...
Digital business transformation requires data engineering heroes
Most organizations intuitively realize that sound data management and data engineering practices are at the core of any digital business transformation practice. However, a survey of 150 IT professionals working for organizations with at least 4,000 employees published this week...