Tag: MSP
Ask an MSP Expert: How to maximize inbound marketing strategies
Inbound marketing can be a challenge for many businesses, including managed service providers (MSPs). This is especially true in today’s ever-evolving technology landscape led by the rise of artificial intelligence (AI). Learn what you can do to improve your inbound...
Addressing your prospects’ pain points in your marketing
Connecting authentically with your prospects is vital to your managed service provider’s growth mission. This starts by addressing their pain points effectively in your marketing collateral, specifically your website. Building empathy and connection When potential clients visit your website, they...
Does your MSP portfolio need a new security vendor?
Changing technology vendors can be a daunting and stressful proposition for a managed service provider. Not only do you risk internal operational disruption and performance issues during and after the transition, but you also need to make the switch without...
3 big mindset shifts with MSP outbound marketing
The nature of outbound marketing has seen a drastic shift in the last decade. People are more connected now than at any point in human history. This means, to put it bluntly, most people don’t like being bothered by poor...
The three conversations every CISO needs to have
A CISO needs to be many things. One of the most important, and possibly underestimated, is the need to be a good storyteller. It can be hard for non-technical senior managers to understand the cyber risks facing their organization. Just...
Mobile device threats: How serious are they?
No matter how well a managed service provider (MSP) secures a client’s network, none of that matters if a hacker can gain access via a mobile device. According to statistics, mobile devices are an increasingly attractive target for hackers. Based...
Partner Spotlight: MSP strengthens security service offering with Barracuda XDR
Located in Fort Lauderdale, FL, LAN Infotech specializes in Managed IT services, IT consulting, helpdesk services, data backup solutions, business communications, and work-from-home solutions. As an IT Managed Support leader, they strongly believe technology is one of the primary cornerstones...
Tips for MSPs to protect PHI from hackers
Hackers love personal healthcare information (PHI). Health records contain a trove of highly saleable information that can fetch high prices on the dark web. Enlance Health found that in the past two years alone, over 800 security breaches targeting healthcare...
Is your client’s Microsoft 365 data protected?
According to some estimates, over 1 million companies use Microsoft 365 (M365). Because they’re working with a trusted brand, businesses often think their data stored on the platform is protected by Microsoft, but that is not the case – Microsoft doesn’t natively...
Google Reviews: The key to MSP success
If you’re considering buying a product, hiring a service provider, eating at a restaurant, etc., what is one of the initial steps you take in your research? If you’re like most people – 99 percent to be exact – your...
