Tag: MSP
New report validates need for a centralized approach to education cybersecurity
The U.S. Government Accountability Office (U.S. GAO) has released a report showing that schools remain vulnerable to cyberattacks. “Kindergarten through grade 12 (K-12) schools have reported significant educational impact due to cybersecurity incidents, such as ransomware attacks. Cyberattacks can also...
It’s time to rethink your marketing strategy MSPs
In a recent article, MSP lead generation failures, I talked about some of the common challenges I hear from MSPs. They want “more blogs”, “more advertising budget”, and “more more more” of things that haven’t worked well in the past,...
An MSP’s guide to the ‘switchers’ buyer’s journey
Many small-and-medium-sized businesses (SMBs) have had experiences with managed services providers (MSPs) in some capacity. Whether it’s through break/fix or via managed services contract, today’s SMB buyers are no longer a first time MSP buyer, but more likely an MSP...
Downturns drive digital business transformation opportunities
In the face of a global economic slowdown, the one thing for certain is that necessity is about to become the mother of invention yet again. While there is no shortage of organizations that to varying degrees have already embraced...
How to keep your customers happy and profitable
To paraphrase Jane Austin, it is a truth universally acknowledged, that an MSP in possession of a good fortune, must be in want of happy customers. The fact is, happy customers tend to be more profitable than those who are...
MSPs need to focus on cloud services that matter most
There’s no doubt that cloud computing services can be overwhelming to navigate, but a new survey suggests that the actual number of services regularly used by organizations is rather narrow. Civo, a provider of cloud services, recently surveyed IT leaders...
David Kern, one of the 100 people you don’t know but should
CRN®, a brand of The Channel Company, recently announced their ‘100 People You Don’t Know But Should’ list for 2022. Barracuda MSP is honored to share that one of our very own, David Kern, Regional Manager of Partner Success, earned...
Cybersecurity summits and tools to improve training
Anytime an MSP can expose its engineers and technicians to free training and education, it’s an opportunity that shouldn’t be passed up. One such opportunity is the upcoming “5th Annual Cybersecurity Summit” hosted by CISA and Morehouse College in Atlanta....
Special offers can turn prospects into customers
As an MSP, customer loyalty can be a challenge – but first, there is the need to turn a prospect into a customer. These two areas can be inextricably linked: if an MSP operates as a completely open entity where...
Cutting through the complexity of MSP profitability
Do you know if any of your customers are losing you money? It is often reported that any organisation’s profits follow the Pareto principle: 80 percent the profits come from the top 20 percent of the customers. Although this is...
