Tag: MSPs
MSP solutions: The Barracuda revenue multiplier
ChannelPro Networks recently posted a pair of ten-minute videos of interviews with two of Barracuda’s channel leaders, Greg Saenz and Alli Oneal, about the factors driving the growth of Barracuda’s managed service provider (MSP) business — and on the topic of using artificial...
WFH, RTO, Hybrid – What’s best for MSPs?
The pandemic drove employers to allow and enable broad-scale work from home (WFH). Now, as the impact of COVID-19 dissipates, some employers are insisting on a return to office (RTO). This has not gone down well with all employees –...
Proven strategies for MSPs selling cybersecurity
Small and medium-sized enterprises (SMEs) are just as vulnerable to cyberattacks as a Fortune 500 company. According to the U.S. Chamber, a majority (60 percent) of small businesses say cybersecurity threats, including phishing, malware, and ransomware, are a top concern....
AI adoption: Challenges and opportunities for MSPs
An expected boon to IT spending driven by investments in artificial intelligence (AI) may take longer to materialize than expected. A UBS survey of over 120 IT executives found that only 11 percent are running an AI application in a...
2025 trends for MSP marketing
It’s that time of year again—the time when we set goals and look forward to what the new year may bring. I’ve been in the managed service provider (MSP) marketing space for a very long time – and I can...
Unlocking a new opportunity: Selling cybersecurity to schools for MSPs
Managed service providers (MSPs) often overlook schools and other educational institutions, even though they present an excellent opportunity for new business. That is, if one is ready to handle some of their inherent challenges. According to various market research reports,...
Major 2025 spike in cloud spending bodes well for MSPs
Gartner is forecasting a 21.5 percent increase in spending on public cloud services in 2025. This increase is forecasted based on the investments in artificial intelligence (AI). The market research firm expects cloud spending to reach $723.4 billion, up from $595.7...
Insider threats expected to persist in 2025
SmarterMSP.com recently covered the topic of insider threats, but many experts continue to point to these types of threats as one of the biggest cybersecurity challenges impacting organizations in 2025. The Hacker News, for instance, says: Insider threats are expected...
Ask an MSP Expert: Unlocking the power of AI for marketing
As managed service providers (MSPs) continue to explore the potential of artificial intelligence (AI), many are asking the innovative ways they can integrate AI into their operations. Logan Ochitwa and Andrew Down from Vendasta recently shared valuable insights in a...
Top 5 marketing opportunities for MSPs in 2025
As we enter 2025, it’s the perfect time for managed service providers (MSPs) to reflect on their marketing strategies. This past year has brought many lessons, and while we’ve seen some marketing efforts have hit the mark, others have fallen...
