Tag: social media marketing

Can MSPs really use LinkedIn for lead generation? Absolutely – and here’s how

Can MSPs really use LinkedIn for lead generation? Absolutely – and here’s how

As someone who has always made an effort to stay up-to-date with the latest best practices in marketing, it can’t be denied that there is currently a MAJOR buzz around not only LinkedIn, but the site’s role in successful B2B...

/ August 6, 2019
Using alternative marketing efforts to captivate prospects

Using alternative marketing efforts to captivate prospects

Thanks to our work in appointment setting, we make thousands of calls on behalf of our MSP clients every day. The sheer volume of calls generates enormous amounts of data on their prospects, giving us the opportunity to identify trends...

/ August 5, 2019
A perfect marketing plan is hard to find

A perfect marketing plan is hard to find

As a company that specializes in setting appointments for MSPs, we’re on the road quite a bit, attending industry events and meeting new professionals in our arena. Outside of a recent conference in Las Vegas, we met a fascinating Uber...

/ June 17, 2019
How MSPs should use social media to grow their business

How MSPs should use social media to grow their business

Are you using social media to gain a competitive advantage? If not, you should. Since 2006, Facebook, Twitter, and LinkedIn have been mainstream forms of marketing and communication. Yet, more than ten years later, I’m still observing that most IT...

/ May 1, 2019 / 2 Comments
Fortune-making truths about media, money, and marketing process

Fortune-making truths about media, money, and marketing process

Here’s a truth that many small business owners DON’T want to embrace, much less give recognition to: the more marketing media you can use simultaneously, the more money you’ll make. You’ll also be a LOT less vulnerable to an economic...

/ March 27, 2019
How to build credibility as an MSP

How to build credibility as an MSP

In today’s market, many MSPs appear to be just like each other. Clients don’t know the difference between them. If you do not have a compelling Unique Selling Proposition, then you need to at least have additional branding and credibility....

/ December 31, 2018
How easily are you FOOLED by a rookie in an expert’s costume?

How easily are you FOOLED by a rookie in an expert’s costume?

John Edwards, the psychic medium known for talking to people’s dead relatives, makes millions selling tickets to two-hour events all over the world. At these events, he performs (key word: PERFORMS) his psychic feat to people wanting to believe in...

/ November 30, 2018 / 1 Comment
Ask an MSP Expert: How can I start using Twitter?

Ask an MSP Expert: How can I start using Twitter?

Q: We are a newer service provider and we are looking for ways to market our business. One area that we are considering is starting a Twitter profile. What steps do we need to be successful? Used correctly, Twitter can...

/ October 22, 2018
The MSP’s Bookshelf: The Power in a Link

The MSP’s Bookshelf: The Power in a Link

Have you ever heard the saying: “Your network is your net worth?” This statement couldn’t be more true for people selling in a B2B environment. While it’s important to meet perspective customers face-to-face, social media can be a great outlet...

/ June 20, 2018
Twitter marketing
Stuart Crawford: The biggest mistake MSPs make on Twitter

Stuart Crawford: The biggest mistake MSPs make on Twitter

For the record, I wasn’t a fan of Twitter. I thought it was just a bunch of noise. I actually compared it to having a conversation at a nightclub while a death-metal band played with their amps turned up to...

/ October 18, 2017