Month: February 2020

Get more appointments with these easy LinkedIn tips

Get more appointments with these easy LinkedIn tips

If I told you there was a tool that could increase your sales rep’s performance by 100 percent or more, would you ask about it? Of course! But, the name of the tool won’t surprise you, simply because you use...

/ February 11, 2020
Ask an MSP Expert: How can I make sure my customers are secure online?

Ask an MSP Expert: How can I make sure my customers are secure online?

Q: One of my customers recently fell victim to a suspicious download from a fraudulent website. How can I prevent this in the future? Attacks through websites are not uncommon. As cybercriminals become more sophisticated with attack vectors such as drive-by downloads and malvertising,...

/ February 10, 2020
Tech Time Warp: The 2005 Academy Awards phone hack

Tech Time Warp: The 2005 Academy Awards phone hack

When Hollywood’s elite stroll the red carpet at the 92nd Academy Awards on February 9, they’ll need to watch out for flashing cameras, Ryan Seacrest, and… hackers? It’s happened before.

/ February 7, 2020
Chatbots could help reduce the customer service burden

Chatbots could help reduce the customer service burden

Customer service is a key part of running any business, but SMBs struggle with the cost of hiring and training customer service reps. It’s expensive to find quality employees who understand both the products and the business and can act...

/ February 6, 2020
Conversation hijacking emerges as a cybersecurity threat

Conversation hijacking emerges as a cybersecurity threat

Recent research by Barracuda Networks highlights the growing dangers of “conversation hijacking.” According to the research, an analysis of approximately 500,000 monthly email attacks shows a 400 percent increase in these types of attacks. There were approximately 500 incidents in...

/ February 6, 2020
Cybersecurity attacks on MSPs begin to shake customer confidence

Cybersecurity attacks on MSPs begin to shake customer confidence

The interest in managed security services is on the rise. However, it turns out that it’s not only becoming more difficult to deliver those services, customers of managed security service providers (MSSPs) are also becoming less satisfied. Dark Cubed, a...

/ February 5, 2020
Don’t reinvent the wheel

Don’t reinvent the wheel

Being an MSP means that you can provide services to your customers where you retain far more control than if you were an independent software vendor (ISV). ISVs who have on-premise software must provide support for implementations across a wide...

/ February 5, 2020 / 1 Comment
Using the “no” as an opportunity, not a dead end, during sales

Using the “no” as an opportunity, not a dead end, during sales

The first real sales training I received was when I was working for Tony Robbins as a rep selling his Personal Power and Power to Influence courses. It was a great experience, to say the least. Tony taught his reps...

/ February 4, 2020
Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Q: As we start the new year, I am hearing about new technologies and strategies that my MSP can utilize in its marketing. Which ones should I add to my MSP’s marketing efforts and how do I balance using these...

/ February 3, 2020 / 3 Comments